Specialist magazine publisher Future Network saw a jump in share price yesterday, gaining 2.11% to close at 72˝p. This comes ahead of the recent acquisition of Beach Magazines and Publishing and the appointment of Richard Schofield as its new head of marketing, charged with creating an aggressive new promotional plan for Future’s portfolio of titles… Continue reading Sharewatch: Future Publishing Performing Well
Magazine publisher Highbury House has indicated that a number of the magazines in its portfolio will face closure or consolidation next year as the company seeks to cut costs and recoup some of the revenue which evaded it during 2004.Delivering an update to investors on the company’s ongoing strategic review, the publisher outlined the cost… Continue reading Highbury To Close Titles As 2004 Proves Unsuccessful
class=”article”>The rules of marketing are starting to be re-written, claims Jean-Paul Edwards, head of media future at Manning Gottlieb OMD, with marketers now needing to move away from a one-size-fits-all approach and communicate with consumers in a much more bespoke way…In 1959 the Physicist Richard P Feynman gave a speech entitled ‘There’s plenty of room… Continue reading NewsLine Column: There’s Plenty Of Room At The Bottom
New predictions from the BBC claim that sales of DAB digital radios are set to reach, and exceed, one million units by January 2005, following an anticipated boost from Christmas sales.The new predictions update those made earlier this year by the Corporation that sales of digital radios could reach a million by 2005. However, sales… Continue reading DAB Radio Sales Expected To Reach 1 Million By January
Media research specialist Nielsen Entertainment has announced a partnership with video game advertising network Massive Incorporated to provide accountability and measurement for campaigns run within computer games via Massive’s network to game fans around the world.Nielsen claims the agreement is a critical advance in the validation of video games as an “effective and viable advertising… Continue reading Nielsen Launches In-Game Ad Measurement System
Reports over the weekend suggest that the London Evening Standard could drop its cover price and merge with sister publication Metro.Publisher Associated Press has officially denied the rumours, but speculation has continued that the company could be looking at introducing a cover price of 10p and 20p for certain editions of the paper, which has… Continue reading Evening Standard May Drop Price To Boost Circulation
Several of the BBC’s online operations will face the axe next year as the Corporation seeks to reduce costs and appease commercial competitors in the run up to charter renewal.The Corporation claims it will save around £6 million through the cuts, which will be made by the end of the financial year 2005/06. The resulting… Continue reading BBC Plans To Save £6 Million Through Website Closures
A recent trial which saw BBC Radio content made available for download has been hailed as a success by the Corporation, with more than 70,000 downloads of Radio 4’s In Our Time during November, as tech-savvy listeners welcomed the latest ‘podcasting’ service.The new service’s trial run involved In Our Time, featuring Melvyn Bragg and guests… Continue reading BBC Claims Success For Radio Download Service
Publishing group Highbury House Communications saw a strong performance last week, gaining 3.33% to close at 7žp on Friday, making them the leaders of last week’s market.The group’s strong performance came despite a pessimistic trading statement earlier this year saying that the company would fail to meet financial expectations, resulting in them not paying an… Continue reading Sharewatch: Highbury Up Despite Negative Statement
Telecoms giant British Telecom has announced a staggering increase in the uptake of its broadband internet services, with the company now signing up a new high-speed customer every ten seconds.BT today claimed to have passed the four million wholesale broadband customer milestone, notching up the last one million connections in just four months, adding an… Continue reading BT Claims Broadband Takeup Accelerating
