The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture.The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to skip… Continue reading UK Ad Avoidance Costs Advertisers £30 Million Per Year
More Uncategorised articles
ITV’s future is at the centre of renewed speculation today, with reports surfacing that a possible bid of £6 billion is being prepared for the broadcaster by a conglomerate of investors, including Lord Hollick and former BBC director general, Greg Dyke.The rumours build on comments made by Hollick last week, when the outgoing chief executive… Continue reading Greg Dyke Implicated In ITV Bid Speculation
Today’s mammoth 12 hour syndicated radio broadcast in aid of the Asian tsunami appeal has raised over £2 million with just under two hours left to run.The staggering total is double the amount expected to be raised by the event, which unites more than 200 stations with a single programme broadcast from Capital Radio’s Leicester… Continue reading UK Radio Aid Donations Surpass £2 Million Mark
Record Christmas sales of Freeview receivers have given a massive boost to the digital TV system, pushing the number of Freeview-equipped households up to the five million mark and delivering extra channels to at least one million more homes than at the same point last year, according to initial sales figures.According to estimates from the… Continue reading Christmas Shoppers Push Freeview Into Five Million Homes
The first television search engine offering customers over 42,000 hours of clips, has been launched by blinkx TV, allowing users to search online for clips from their favourite news, sports and entertainment programmes.The new technology allows TV and radio programmes from 15 international broadcasters, including the BBC, ITN and Sky News, to be fully searchable… Continue reading First Online TV Search Engine Launched
ITV Sales has announced the appointment of Jeremy Neaves as its new head of customer communications, further underlining the company’s drive to provide a more customer focused approach to its business.Neaves has spent the past 12 years working in agencies, holding positions with some of the nation’s best known direct marketing and relationship marketing agencies,… Continue reading ITV Hires Customer Boss To Boost Client Focus
ITV is understood to be planning a take-over bid for digital broadcaster UKTV’s portfolio of channels, a move that would secure the broadcaster’s future in a multi-channel TV environment.Although ITV has yet to make a formal bid for its rival’s collection of digital channels, reports this morning suggest the proposition is at the centre of… Continue reading ITV Considering Bid For UKTV Digital Channels
Commercial broadcaster ITV plc saw a dramatic increase in share price, rising by 4.21% to close, at 111˝p. It was announced yesterday that the out-going chief executive of United Business Media, Lord Hollick, had been hired by Kohlberg Kravis Roberts, and reports stated he would consider making a bid for the ITV, claiming the purchase… Continue reading Sharewatch: ITV Rises As Hollick Fuels Bid Speculation
Speculation has intensified surrounding Associated Newspapers’ Evening Standard, with city brokers Cazenove warning that the paper may have to drop its coverprice or become a freesheet in order to survive intensified competition in the capital.The warning follows similar speculation last month that the newspaper would merge its operations with Associated’s high-profile freesheet, the Metro, and… Continue reading Freesheet Evening Standard Speculation Continues
Government media watchdog Ofcom, has announced a raft of new analogue commercial radio licences to extend its planned radio timetable into 2005.The move could benefit a number of cities across the UK, including Swindon, Torbay and Swansea, with the introduction of several smaller licences now, and the possibility of larger licences being introduced by March.Amongst… Continue reading Ofcom Extends Radio Licence Programme
