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Consumer magazine publisher IPC Media has announced a dramatic restructuring of its advertising department, gearing up towards a more unique advertising programme and greater use of tailored ad packages.While IPC Advertising will remain a unified brand entity, four main changes will be made within its management team. These will see IPC SouthBank group ad director… Continue reading IPC Restructures Ad Management For Greater Creativity

Newspaper giant Trinity Mirror suffered a dip in share price yesterday, losing 0.56% to close at 622p ahead of a trading update issued this morning reassuring investors that the company is performing in line with expectations to deliver revenue increases across the board.According to the company, group advertising revenues for the 5 months to November… Continue reading Sharewatch: Trinity Down Ahead Of Optimistic Update

New research from British Telecom indicates that the digital divide in Britain will continue to exclude millions of computer illiterate adults well into the next decade and beyond.According to BT, the number of digitally excluded people will fall from 27 million to 23 million by 2025, with those being excluded risking disadvantage by losing access… Continue reading BT Claims Digital Divide Will Exist For Decades

Emap’s flagship men’s magazine FHM has announced the creation of an online style channel, providing the 2 million daily visitors to its website with the latest fashion and grooming advice to comprise what it claims is the “ultimate style guide to life.”The new section creates a bespoke editorial strand, featuring recommendations and expert advice on… Continue reading FHM Boosts Style Content With Dedicated Online Channel

Commercial radio broadcasters will soon be competing for a new broadcasting licence in the city of Norwich, as media-regulator Ofcom advertised the rights to transmit to the south eastern city and the surrounding area.Ofcom estimates that the winning bid could provide the licence holder with a potential adult audience of 240,000, however, exact coverage will… Continue reading Ofcom Puts Norwich Radio Licence Up For Grabs

The growing proportion of ethnic minorities in Britain’s populace requires the attention of advertisers if they are to create effective campaigns and deliver brand messages to an increasingly powerful demographic, according to Starcom Motive.According to the agency, advertisers should turn to ethnic minorities to stave off the economic effects of an ageing population, tapping into… Continue reading Starcom Calls For Attention on Ethnic Minority TV Viewing

Direct mail and promotional agency Red Cell Response have launched a new set of awards to commemorate the best advertising executions the creative world has to offer.The selected ads are from the UK and overseas and are a mixture of classic direct mail and new media work.Among the top 20 is the controversial Artery campaign… Continue reading Red Cell Launches New Advertising Awards

Preliminary results released by specialist magazine publisher Future Publishing yesterday appeared to spark interest from city investors, with the company adding 9.06% to its stock price to close at 69źp.The company’s reported strong performance in the year to to 30 September saw it succeed in a number of acquisitions, as well as a strengthening of… Continue reading Sharewatch: Future Results Spark Price Rise

Emap Elan has been rapped by the Advertising Standards Association following a complaint from rival IPC over a claim that men’s weekly title Zoo is “The Biggest Men’s Weekly”.IPC’s complaint was that the title’s claim related to circulation and was factually incorrect, as its weekly men’s offering, Nuts, has a weekly circulation 90,000 higher than… Continue reading Emap Finds Size Does Matter In Nuts Contest

Associated Newspapers’ highly anticipated free-sheet is due to hit the streets next week, entitled Evening Standard Lite, the newspaper will target upmarket females aged 18 to 35 within central London.Agency sources described the title as a ‘hybrid’ edition, which will have a maximum of 48 pages, much fewer than its parent title, and will carry… Continue reading Evening Standard Lite To Launch Next Week