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ABC Electronic has announced a second series of free briefings aimed at encouraging media buyers to make the most of audience measurement and online accountability following positive feedback from its first briefings, which ran last year.ABCE’s first 2005 Breakfast Briefing will be on 26 January at the Institute of Practitioners in Advertising. The briefing will… Continue reading ABC Electronic Boosts Profile With Free Briefings

London Mayor Ken Livingstone has pledged to end the exclusive distribution deal between Metro and the Capital’s underground railway stations, paving the way for rivals such as Richard Desmond to launch titles aimed squarely at the lucrative commuter market.Stating that the current deal with Associated Newspapers does not allow for free evening newspapers to be… Continue reading Livingstone Opens Tube To Afternoon Freesheet

The UK’s commercial radio stations will replace their usual broadcasts with nationally syndicated output on Monday 17 January, airing UK Radio Aid, a single star-studded programme across more than 200 stations to an audience of over 20 million listeners to raise money for children affected by the Asian tsunami.The programme will last for 12 hours… Continue reading Commercial Radio Output Unites For Tsunami Effort

Outdoor advertising giant Maiden Outdoor has been selected as the preferred bidder by South West Trains, the largest train operator in the UK, in the battle for control of its advertising contract.The move is contrary to reports published today which suggested Maiden had won the contract, and will see the advertising heavyweight move into talks… Continue reading Maiden Selected As Preferred Bidder For Rail Contract

ITV Sales has announced an extended sponsorship deal with mobile phone manufacturer Motorola, covering all films on ITV1 in 2005 following the success of a previous deal which drove purchase consideration amongst viewers up by a massive 65%.The sponsorship forms part of an integrated marketing strategy by Motorola, delivering a continual, national presence all year… Continue reading Motorola Signs For Extended ITV Movies Sponsorship

Publishers of the Independent newspaper, Independent News and Media, saw a dramatic drop in share price yesterday losing 4.59% to close at 166ź, despite displaying a strong performance on last weeks market. The company has predicted a good 2005 with overall circulation revenues going up by 10% (see Independent Profits Rising Despite Times Competition).Sir Martin… Continue reading Sharewatch: Independent Down Despite Revenue Hopes

Channel 5 has confirmed that it has plans to create a children’s channel, spun off from its current early morning Milkshake programming strand, but claimed that it was just one of a number of possible ventures under consideration for the future.The channel is understood to be the brainchild of Nick Wilson, controller of children’s programming… Continue reading Five Eyes Expansion With Digital Children’s Channel

class=”article”>The internet is fast becoming a key medium for advertisers to specifically target and engage their audiences. On his first day in the job, Guy Phillipson, chief executive officer of the Interactive Advertising Bureau, explains his reasons for taking the post and the increasing power of the internet…When I got the call to ask whether… Continue reading NewsLine Column: Joining The Online Ad Revolution

Teletext has signed a ten-year deal with commercial TV giant ITV to operate commercial and editorial text services across the broadcaster’s family of channels in digital homes.The new service will be branded ‘Teletext on ITV’ and will be accessible to viewers on all digital platforms. The service will launch on digital satellite and Freeview in… Continue reading ITV Signs Teletext For Digital Text Content

The Newspaper Marketing Agency has stood by claims made in recent research that newspaper advertising can double brand commitment, despite wide-ranging criticism of its methodologies by the Radio Advertising Bureau.The RAB had claimed that the methodology used by the NMA in its Measuring Advertising Effectiveness of Newspapers study was unsuitable and has resulted in radio… Continue reading NMA Stands By Research In Face Of RAB Doubts