class=”article”>The UK’s children now have more choice of entertainment channels than ever before. Mel Alcock, executive director of commercial sales and development at kids channel Jetix, formerly Fox Kids, explains the challenges facing advertisers in reaching this lucrative demographic…The kids broadcast entertainment business has developed rapidly over the last few years. In the UK the… Continue reading NewsLine Column: Tackling Ad Angst As Kids TV Grows Up
NewsLine will close for the day tomorrow, but will return on Thursday 16th December from 9:15am.MediaTel Group: 0207 439 7575 www.mediatelgroup.co.ukRecent Stories from NewsLine Internet Advertising Spend To Rocket In 2005 Associated New Media Creates Dedicated Research Arm UK Broadband Usage To Double In Six MonthsSubscribers can access ten years of media news and analysis… Continue reading No NewsLine Updates Tomorrow
The nation’s commercial terrestrial television broadcasters have accepted Ofcom’s offer of digital replacement licences, paving the way for a digital-only television landscape in Britain.The move follows Ofcom’s statutory obligation to offer replacement licences under the Communications Act 2003. The new licences will replace existing analogue contracts and will see the eleven ‘channel 3’ licences controlled… Continue reading Digital Replacement Licences Accepted By UK Broadcasters
The latest Advertising Association survey of advertising expenditure has revealed an impressive performance by the cinema advertising industry, increasing ad spend by 23.1% following declines in the first two quarters of the year to become the fastest growing medium between July and September.The increase is due mainly to a bumper crop of children’s films during… Continue reading Cinema Ad Spend Rises As Kids Films Prove Successful
Online media heavyweight MSN has announced further growth in its UK Revenue Team, recruiting seven new members, to help drive digital marketing revenues throughout 2005.The sales team consists of 43 people in four teams; Agency Sales, Direct Client; Business Operations and Sales Strategy and Planning. The company expansion sees Kathryn Shannon join as Agency Sales… Continue reading MSN Restructures To Drive Digital Marketing Revenues
Video Networks Ltd, owners of broadband and digital TV providers HomeChoice, has announced that it is working with 7 Digital Media to launch the first ever television service enabling viewers to download music as they watch.The service will allow HomeChoice customers to buy tracks through their mobile phones as they watch them on Video Networks’… Continue reading HomeChoice To Launch TV Based Music Download Service
Satellite giant BSkyB has announced plans to launch its digital text service on Freeview, hoping to tempt potential subscribers away from the free-to-air system with a further demonstration of its own-brand satellite content services.Sky Text will be available in December to all digital terrestrial viewers and will add a further 3.7 million Freeview households to… Continue reading Sky To Launch Text Service On Freeview
The rising costs of fuel, coupled with increases in airfares, helped to push UK inflation to a five-month high during November, according to figures released today by the Office for National statistics.According to the ONS, the consumer prices index was up by 0.3% in November to 1.5 compared with 1.2 in October. Meanwhile the underlying… Continue reading Rising Fuel Costs Drive Inflation To Five-Month High
Specialist magazine publisher Future Network saw a strong performance last week, gaining 11.81% to close at 71p on Friday, giving them domination of last weeks market.Future recently added Beach Magazines Publishing to their portfolio, incorporating Junior, Junior Pregnancy and Wedding Day magazine.The recent acquisitions show a continuing trend in Future’s new more aggressive expansion in… Continue reading Sharewatch: Future Sees Increase Following Acquisitions
