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Channel 4 will this week launch the latest series of Celebrity Big Brother, hoping to build on the successes of previous series’ and capitalise on the recent success of rival celebrity reality show, I’m A Celebrity Get Me Out Of Here.Launching on Thursday at 9.00pm, the show will see a record eight celebrity housemates move… Continue reading Channel 4 Seeks Success With Celebrity Big Brother

New research by Dynamic Logic has revealed that online advertising which employs audio and video can achieve a greater impact on Brand Awareness at a lower frequency exposure than other standard online formats.According to the research firm’s MarketNorms database exposure to audio and video ads increases brand awareness by 10% points over the awareness level… Continue reading Online Video Ads Powerful Despite Lower Exposure Rates

IPC has announced the latest title to be added to its women’s weekly portfolio, creating Pick Me Up!, a 60-page real life title backed by what it claims is the UK’s largest ever sampling exercise and a £6 million marketing investment.The title will launch next Tuesday with around 3.5 million copies bundled with key titles… Continue reading IPC Launches Pick Me Up To Boost Weekly Portfolio

January2004 got off to a controversial start, with the BBC agreeing to drop Coca-Cola as the multi-million pound sponsor of its weekly music charts on Radio One and Top Of The Pops, pleasing commercial competitors as the Corporation buckled under increasing criticism (see BBC Buckles Under Pressure To End Coke Sponsorship Deal). Meanwhile the long… Continue reading NewsLine End Of Year Round-Up: Television

Culture secretary Tessa Jowell looks likely to approve Ofcom’s proposals to ease ITVs public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming.The controversial decision has already been criticised by MPs, viewers and Unions. Ofcoms final proposal will come in late January and be… Continue reading Government Set To Approve ITV’s PSB Reduction

Consumer magazine publishers Future Network lead yesterday’s trading amongst media stocks, gaining 2.05% to close at 74˝p. The company plans to launch at least nine new magazines in the New Year and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.Media communication and research group Aegis Group… Continue reading Sharewatch: Future Network Looking Strong For New Year

Britain has seen the largest growth in broadband take up in Europe, adding 762,000 lines in the third quarter of this year to reach 5.1 million lines by September.Eastern European countries, Hungry and Poland have also seen an impressive adoption of the technology, increasing their bulk of digital subscription lines by 69% and 59% respectively… Continue reading UK Leaders In European Broadband Growth

The NewsLine team would like to wish you all a very merry Christmas and an even happier New Year. We will be taking a break over the festive season, but will return on 4 January with the latest media news, comment and analysis.Early in the New Year we will bring you round-ups for 2004 from… Continue reading Merry Christmas From MediaTel NewsLine

Commerical radio groups Capital Radio and GWR saw their share prices rise by 5.70% and 4.96% respecitively on Wednesday, Capital closed at 431źp and GWR at 254p. This comes ahead after the proposed merger of the two companies was cleared yesterday by competition bodies, allowing the creation of the UK’s largest radio group (see Capital… Continue reading Sharewatch: Capital And GWR Strong After Merger Approval

Ulster Television has announced the acquisition of LMFM, a local radio station in the Republic of Ireland, for almost £7 million, expanding its radio portfolio to encompass Drogheda in County Louth.An application for approval of the acquisition has been submitted to the Competition Authority, with a response expected in January 2005.LMFM operates as an independent… Continue reading UTV Boosts Radio Portfolio With LMFM Acquisition