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The Newspaper Marketing Agency has unveiled the second stage of its research into newspaper advertising effectiveness, claiming that print campaigns can double brand commitment amongst readers.The research is part of the NMA’s Measuring Advertising Effectiveness of Newspapers study, the first part of which was published in June following its creation at the beginning of the… Continue reading Research Claims Newspaper Ads Double Brand Commitment

Media super-regulator Ofcom has today offered the final digital replacement licences to Britain’s commercial terrestrial broadcasters, paving the way for ITV, Channel 4 and Five to move into a digital-only broadcasting future.Ofcom is obliged to offer replacement licences to terrestrial broadcasters under sections 215 and 221 of the Communications Act. The watchdog must also offer… Continue reading Ofcom Issues Replacement Digital TV Licences

Internet advertising spending is set to soar in 2005, increasing at a double-digit pace to bring the total to more than twice the level of 2003.ZenithOptimedia’s soon to be released global forecast, claims UK internet advertising spending will reach £615 million next year, up 11% from £552 million this year. This figure is more than… Continue reading Internet Advertising Spend To Rocket In 2005

The UK’s most listened to commercial radio group, GWR, put in a poor performance last week, losing 7.22% week on week to close at 228p on Friday despite reporting a rising profits in interim results.The broadcaster reported increased profits of £6.9 million in the six months to September, a year on year rise of 12%,… Continue reading Sharewatch: GWR Tumbles Despite Rising Profits

The UK’s smallest terrestrial broadcaster, Five, has announced a massive £17 million boost to its programming budget, designed to boost the company’s profile and increase overall viewing share.Five’s director of programmes, Dan Chambers, has reportedly set aside around £10 million for the purchase of Friends spin off, Joey, rumoured to cost around £500,000 per episode,… Continue reading Five Boosts Programme Budget By £17 Million

There are just three weeks left in which to enter the MediaTel Group Sports Quiz and help to raise money for charity as well as win some great prizes. To enter, go to www.mediatelgroup.co.uk/sportsquiz/entry1.cfmThe latest prizes to be offered in the quiz are a range of concert tickets courtesy of Capital Radio Group and a… Continue reading Entry Deadline Looms For MediaTel Group Sports Quiz

Newspaper giant Trinity Mirror has announced the appointment of Matt Harrison to the newly created position of newspaper sales director in its regional newspapers division.The move follows the appointment of Georgina Crace as managing director of the company’s regional newspaper operations earlier this month and will see Harrison charged with improving circulation performance across the… Continue reading Trinity Mirror Appoints Regional Newspaper Sales Director

Capital Radio was seen in focus yesterday with shares climbing 0.83% higher to close at 394p after announcing that it had increased revenue by 4% to £199.9 million and group profit by 4% to £23.7 million for the year to the end of September.However, the broadcaster, which is currently ironing out details of its £711… Continue reading Sharewatch: Capital Boosted As Profits Increase

Emap Advertising has secured a deal to promote Buena Vista International’s latest film release, Ella Enchanted, with a three month cross-media campaign.The six-figure campaign, brokered by Carat, will centre around the creation of a bespoke magazine, Enchanted Teen, to be given away free with more than 200,000 copies of flagship pop gossip and music fortnightly… Continue reading Emap To Create Bespoke Magazine For Film Promotion

NewsLine editor Gareth Jones will write his last headline today, as he leaves MediaTel Group for the heady heights of magazine journalism.Gareth’s departure brings to an end over three years of dedicated news gathering for MediaTel, two years of which were spent as head honcho of the NewsLine team.Assistant editor James Holland will now step… Continue reading NewsLine Editor Bows Out After Three Years