Zenith Optimedia has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular.The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year (see BBC Revives Digital Terrestrial TV With Freeview Launch), suggests that 1.5 million… Continue reading ITV Could Lose Audiences To Freeview In 2003
Emap Performance has appointed Brendan Moffet as brand director of its Big City network of radio stations, replacing Cath Murphy who stepped down last year to start her own business in Manchester.The appointment marks a return to Emap for Moffet, who resigned as brand director of the Magic Network in 1997 to join Sheffield-based interactive… Continue reading New Brand Director For Emap’s Big City
Capital Radio Group has been awarded the digital multiplex service licence for the Sussex coast, which will broadcast stations such as Xfm, Emap’s Kiss and Juice 107.2 to a range of coastal towns in the countyCapital Radio Digital will begin broadcasting from the beginning of next year and will carry a range of different Capital… Continue reading Capital Radio Awarded South Coast Digital Licence
Jupiter Projects Healthy Growth For Online Retail MarketUS online retail spending will grow by 28% to $52 billion in 2003 and is on track to surpass $100 billion by 2007, according to forecasts from Jupiter Research.Magazine Revenue Will Increase In Next Two Years, Say Half Of UK PublishersJust under half of UK publishers believe that… Continue reading On MediaTel Insight Today…
Enpocket has secured the contract to expand Emap’s mobile media representation by selling its mobile marketing databases to advertisers.The branded databases have been created by Emap as a way of generating extra revenue from the popularity of its leading magazine and radio brands. They consist of readers and listeners that have signed up to specific… Continue reading Enpocket Appointed To Sell Emap’s SMS Databases
The media sector saw another poor day of trading on Wednesday as investors digested lower than expected retail spending data. Analysts weighed in with forecasts of a sharp slowdown in consumer spending, which has been long seen as the lynchpin of sustained economic recovery.On the corporate news-front, Emap was seen in focus on news Tom… Continue reading Sharewatch
Sports marketing company, Stadia, has created a series of advertising packages allowing brands to dominate the forthcoming Six Nations Rugby Tournament.Three packages, each containing five hand picked fixtures, will give advertisers exclusive access to seat back ads throughout the tournament, which takes place between 15 February and 30 March.Each pack consists of 350,000 posters, two… Continue reading Stadia Unveils Six Nations Rugby Ad Packages
JanuaryThe tone for the year was set when AOL Time Warner, the world’s biggest media company, revealed preliminary results for 2001 which failed to meet expectations and admitted that it was anticipating “no recovery in the economy” for the foreseeable future. Meanwhile, Cordiant Communications, was understood to be in talks with bankers about extending its… Continue reading The Media Financial Year In Review
The Financial Services Authority (FSA) is enlisting the help of consumers to crack down on misleading financial adverts.The watchdog has published a set of guidelines on its website to help consumers understand the rules relating to the promotion of financial services and is encouraging consumers to report examples of ads they think are misleading.Commenting on… Continue reading FSA To Crack Down On Misleading Financial Ads
Emap has appointed its chief operating officer, Tom Moloney, as its new chief executive, replacing Robin Miller, who has being doing the job on an interim basis for the last 18 months.Moloney, who has been at Emap since 1981, is understood to have been in the running for the position since it became available last… Continue reading Emap Appoints Moloney As New Chief Executive
