Carlton Communications has secured Slim Fast as the sponsor of ITV1’s Wish You Were Here? and its daytime spin-off, Wish You Were Here? Today.The deal will see the Unilever brand sponsor the entire series of the travel show, which will run for six weeks on Tuesday nights at 7.30pm, before moving to a regular weekend… Continue reading Carlton And Granada Line Up New Sponsorship Deals
The Daily Telegraph has secured sponsorship deals for three of its Saturday tabloid supplements, which have been developed to coincide with the New Year holiday booking season.Each of the supplements will be promoted by ads in the Telegraph as well as with 300,000 banner ads on the travel.telegraph.co.uk website and in 3,000 posters in newsagents.The… Continue reading Telegraph Gets A Flying Start With Travel Deals
Ten Percent Increase In UK Business Failures In 2002The number of UK businesses which failed in 2002 was 9.8% higher than in 2001, according to figures from global business solutions company Experian.Western Europeans More Willing To Pay For Online ContentAlmost one fifth of internet users in western Europe are willing to pay for some online… Continue reading On MediaTel Insight Today…
Niall McKinney, who is currently head of marketing for IPC’s men and music titles, has been promoted to marketing director across the IPC Ignite! group.McKinney joined IPC in 2001 from digital agency Kerb, he previously worked in brand management for Proctor and Gamble, where he developed media strategy for the entire UK business.His appointment is… Continue reading IPC Ignite! Appoints McKinney As Marketing Director
The majority of websites for the UK’s top 100 companies are “wallowing in mediocrity”, according to the findings of the Interactive Bureau’s second annual Web Oscars survey.The study, carried out by web usability company, Porter Research, claims that an alarming number of top corporations treat their key online audiences “appallingly”, making it difficult for them… Continue reading Report Claims Top Corporate Websites Wallow In Mediocrity
The media sector saw no prolonged respite from the sell-off which dominated the end of 2002, as the London equity market plummeted after a profit warning in the life assurance sector. Adding to the downside pressure was news that key broker, J.P Morgan, has downgraded UK equities to underweight from overweight.Bearish sentiment dominated yesterday’s market,… Continue reading Sharewatch
Sales of DAB digital radios increased by 165% in 2002 and look set to more than double in 2003, according to the Digital Radio Development Bureau (DRDB).Around 75,000 DAB products went on sale in the run up to Christmas and a study carried out by the DRDB shows that almost all of them were sold,… Continue reading Sales Of DAB Digital Radios Boom In 2002
The media sector saw slight gains across the board on Friday with the exception of BSkyB and Reuters, which fell 0.98% and 0.13% respectively.Elsewhere, Capital Radio was seen up 0.51% after chief executive, David Mansfield, declared that radio could claim 8% of the advertising market by the end of the decade in the group’s annual… Continue reading Sharewatch
Morag Blazey, the IPA’s media policy group spokesperson for radio, has been appointed as the new chairman of JICRIT, replacing Douglas McArthur who has held the position for the last four years.JICRIT, a joint Venture between the commercial radio industry and the IPA, was established to create an electronic trading system for use by buyers… Continue reading IPA’s Blazey To Replace McArthur As JICRIT Chair
The BBC is considering approaching ABC with the intention of creating a news gathering alliance, after merger talks between the American television network and CNN stalled.ABC had been in merger talks with CNN, the cable news network owned by AOL Time Warner, for some months until it was announced that the discussions had been put… Continue reading BBC Considering News Gathering Alliance With ABC
