Mediaedge:cia is to implement a new COI Communications campaign to promote a healthy work/life balance among the UK’s working parents.A £1 million spring campaign will launch the initiative and Mediaedge:cia will work alongside WCRS to develop a creative plan, while Fishburn Hedges will help to formulate a PR strategy.Stuart Sullivan-Martin, Business Director at Mediaedge:cia, commented:… Continue reading Mediaedge:cia Secures COI Campaign For Working Rights
CMR Predicts ‘Modest Growth’ For Advertising SectorUS adspend will increase by more than 3% to $117.5 billion in 2003, according to a full-year forecast issued by CMR yesterday.US Newspaper Revenue To Grow 4.0% In 2003, Says Merrill LynchFourth quarter advertising revenue for US newspapers will grow by 3.5%, with further rises predicted for 2003.GSM Success… Continue reading On MediaTel Insight Today…
Media stocks were seen under pressure on Monday, as a weak start on Wall Street, falling oil prices and disappointing economic numbers weighed on sentiment.Investors were seen considering rumours of a possible take-over of Carlton by German Bank WestLB, which was strongly denied by Carlton. The stock was seen falling 1.85%.Elsewhere, troubled telecom group Cable… Continue reading Sharewatch
BT has announced that it is cutting the cost of its high speed internet connections for both consumers and businesses in an attempt to drive broadband take-up in 2003.All new broadband accounts in the first quarter of the year will now be activated free of charge and the cost of modems will also be reduced.According… Continue reading BT Hopes Broadband Price Cuts Will Deliver
Ad agency Feel has secured the contract to publicise the launch of new lifestyle magazine, Indobrit, at the end of this month.The new magazine, which is targeting both second generation Asian Brits and non Asians, will feature a mix of fashion, entertainment and topical articles.It is expected that the launch will spark controversy over an… Continue reading Feel Secures Launch Contract For New Indobrit Magazine
2002 was an undoubtedly turbulent year for UK media, with the collapse of ITV Digital, the publication of the Communications Bill and news of Carlton and Granada’s impending merger set against the backdrop of the ongoing advertising downturn. With 2003 still in its infancy, James Papworth, ad marketing manager at IPC Prospector, looks back over… Continue reading NewsLine Column: A Fascinating Year For UK Media?
ITV1 scored a ratings victory last night with a special double bill of Coronation Street pulling in 60% of the available audience.According to unofficial overnight figures from BARB, the first instalment of the soap attracted an average of 15.3 million viewers and an audience share of 60.2%. The second part, scheduled to begin after EastEnders… Continue reading Coronation Street Bloodbath Delivers Viewers
Andy Coulson, the deputy editor of the News of the World, is believed to have been appointed to succeed Rebekah Wade, who took over from David Yelland today as editor of The Sun (see New Sun Editor Says Job Is Best In Newspapers).News International has refused to confirm speculation, but Coulson has been linked to… Continue reading Coulson Set To Succeed Wade At News Of The World
The BBC is believed to be attempting to raise £3.29 billion from a ‘self help initiative’ involving cost-savings, increased commercial revenues and improved licence fee collection.Director general, Greg Dyke, said the Corporation was beating targets set three years ago to cut its overheads, according to a report in today’s Financial Times.It is understood that the… Continue reading BBC To Raise £3.29 Billion From Self Help Initiative
Rebekah Wade, who takes over from David Yelland today as editor of The Sun, has described her new job as “the best in newspapers.”The former News Of The World editor said that she can’t wait to get started in the position left vacant following Yelland’s surprise resignation yesterday (see Yelland Quits As Editor Of The… Continue reading New Sun Editor Says Job Is Best In Newspapers
