Advertisers will single mindedly focus on the present rather than the future during 2003 and will move away from sustainability towards accountability, according to new research from Euro RSCG Worldwide.The company predicts that in a post 9:11 world concerned with terrorist threats and the prospect of war between the United States and Iraq, consumers will… Continue reading Advertisers Will Focus On The Present During 2003
Shazam, the mobile music recognition company, has announced plans to launch a new Songmail service to give consumers the chance to send and share music.The new service, which launches this spring, will allow mobile phone owners to send and share music over their phones via a 30-second audio clip. Shazam is hoping the new service… Continue reading Shazam Launches New Songmail Service
TalkSPORT has secured Halls Mentho-lyptus for a month’s promotional activity in January on the station’s breakfast show and its Football First evening show.The initial promotion on the No-Nonsense Sports Breakfast Show, runs through January 2003 and features a penalty shoot-out competition, where listeners will be told to take a deep breath, clear their heads and… Continue reading TalkSport Clinches Breathtaking Deal With Halls
Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas.The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television, radio,… Continue reading Marketing Budgets To Rise In 2003, Says Study
Wednesday saw a poor day of trading for the media sector, which followed the FTSE down past the 3,900 after a awful day of trading on Wall Street. Analysts now believe the threat of a US lead military strike against Iraq in the new year had increased, this news was seen weighing heavily on sentiment.On… Continue reading Sharewatch
IPC Ignite’s Muzik magazine is to increase its print run for its February edition, which will feature three split covers featuring different music heros and a covermounted CD.The covers will feature Madonna, Kraftwerk or Prince who, according to Muzik are: “Three musicians who have enjoyed hugely successful careers and influenced many of today’s biggest stars.”The… Continue reading Musik Enters New Year With Multiple Covers
SMG is understood to have reopened the bidding for its Herald collection of newspaper and magazine titles after US group, Gannett, reportedly attempted to renegotiate its agreed £215 million offer.Reports claim that after becoming the preferred bidder, Gannett attempted to lower its offer price by £12 million. SMG, whilst not commenting until a deal is… Continue reading SMG Reopens Herald Auction, Say Reports
Tess Ross, the head of drama at Channel 4 is to head up the channel’s new, down-sized film production arm, Film Four.Ross will take on her new role with immediate effect and will temporarily combine it with her existing role as Channel 4’s head of drama, until a replacement can be found.Earlier this year, Channel… Continue reading Channel 4’s Head Of Drama Moves To Films
Almost half of all UK households now have access to the internet, according to the Q3 Expenditure and Food Survey from the Office of National Statistics (ONS).The number of online homes increased by approximately 300,000 in the three months to September 30 and now stands at 11.4 million, equivalent to 46% of all UK households.… Continue reading Home Internet Usage Still Growing
The text messaging phenomenon is showing no signs of slowing as it reaches its tenth birthday, with 1.5 billion text messages being sent during November, according to the latest figures from the Mobile Data Association (MDA).November’s figure takes the daily SMS average to over 50 million, up from 40 million in the same period the… Continue reading Text Messaging Reaches New High As Christmas Approaches
