Mobile internet services attracted an average of 12 million page impression per day during November, according to the latest collective WAP figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total figure for November to 366 million page impressions, which represents a 5% growth per month in the… Continue reading WAP Services Continue To Show Growth
The British public could not survive Christmas without TV and would rather give up parties and presents than go without their favourite seasonal programmes, according to new research from set-top box manufacturer, Pace.The study of 1,000 people confirms the extent of the Great British addiction to TV, with 46% of viewers revealing that they could… Continue reading Brits Can’t Survive Christmas Without TV
The media sector remained under pressure as a US led military attack against Iraq looks more and more likely.On the corporate news-front, Carlton was in focus on news John Rudofsky has resigned as head of corporate affairs. The stock was seen down 1.27%. Elsewhere, Granada was also under pressure, shareholders may be cheered by news… Continue reading Sharewatch
JanuaryThe BBC began the year by claiming victory over ITV in the annual ratings war, with BARB figures for 2001 showing that across all hours more people watched BBC1 than ITV1 (see BBC Claims Ratings Victory Over ITV). Over at ITV things were less than rosy, as the channel announced it would no longer publish… Continue reading End Of Year News Round-Up: Television
BBC Radio Five Live’s football phone-in show, 606, is to be given an interactive element and is to launch on digital TV and the internet in time for the FA Cup Third Round.For the first time digital BBC1 viewers will be able to join Five Live’s post-match discussion by pressing the red button on their… Continue reading Five Live Takes Football Debate Show Interactive
JanuaryIt was a poor start to the year for Guardian Newspapers, which announced plans to cut 35 jobs across the group as a result of the deterioration in the advertising market (see Guardian Newspapers To Cut 35 Jobs). Pearson was also forced to raise the cover price of the Financial Times from 90p to £1… Continue reading End Of year News Round-Up: Newspapers
Advertising to children should be regulated by a voluntary code of practice, according to new research from the Chartered Institute Of Marketing (CIM).The latest quarterly Marketing Trends Survey found that 76% of senior marketers believe that a code of practice for advertisers is the best way forward, while 46% approve of Government legislation to regulate… Continue reading Advertising To Children Should Be Voluntarily Regulated
Fox Kids Europe has secured computer software group, Infogrames, as the sponsor of its new sports series Jam Hot.The new programme, which is aimed at 8 to 12 year-olds, will showcase extreme sports such as snowboarding, skateboarding, BMX-ing, in-line skating and extreme skiing.The three-minute show will run at peak times from January 2003 and be… Continue reading Fox Announces New Sponsor For Sports Series
The Digital Radio Development Bureau (DRDB) is publicising the launch of what it claims to be the world’s first truly portable DAB digital radio.The radio, which has been developed and manufactured by Perstel UK, is smaller and lighter than a pack of cards and features a menu system that allows users to switch between DAB… Continue reading World’s First Portable Digital Radio Unveiled
Advertisers will single mindedly focus on the present rather than the future during 2003 and will move away from sustainability towards accountability, according to new research from Euro RSCG Worldwide.The company predicts that in a post 9:11 world concerned with terrorist threats and the prospect of war between the United States and Iraq, consumers will… Continue reading Advertisers Will Focus On The Present During 2003
