Maiden has secured a deal that will see BBC News 24 broadcast across its Transvision Network of screens in London train stations, after ITN decided not to renew its contract with the group.The giant LED screens, which are on display at Victoria, Euston and Liverpool Street stations, will begin broadcasting BBC News 24 this week.The… Continue reading Maiden Secures BBC News 24 For Transvision Network
Online search engine Ask Jeeves has announced that it is to ban banner ads on its US site and will instead rely on sponsored searches for revenue.The move follows Ask Jeeves’ decision to ban pop-up ads and interstitials earlier last year. Steve Berkowitz, president of Ask Jeeves web properties, reassured advertisers: “Though we’re removing barriers… Continue reading Ask Jeeves Drops Banners For Sponsored Searches
The number of text messages sent in one day topped 100 million for the first time on New Year’s Day, as record numbers of mobile phone users sent SMS greetings to friends and relatives.The latest figures from the Mobile Data Association (MDA) show that 102 million person to person text messages were sent across the… Continue reading Record Breaking New Year Texts Top 100 Million
Insight Analysis: 2002 Financial Year ReviewA round-up of financial developments on the UK and international media scene during the past year.NAA See Revenue Growth Momentum For US NewspapersUS newspaper advertising could grow by as much as 6.1% this year, according to a high-end forecast from the Newspaper Association of America (NAA).Online Consumer Trust Builds In… Continue reading On MediaTel Insight Today…
Sales of DAB digital radios increased by 165% in 2002 and look set to more than double in 2003, according to the Digital Radio Development Bureau (DRDB).Around 75,000 DAB products went on sale in the run up to Christmas and a study carried out by the DRDB shows that almost all of them were sold,… Continue reading Sales Of DAB Digital Radios Boom In 2002
With 2003 well and truly underway Media Planning Group’s Denise Turner looks at what lies ahead for the advertising industry…The 21st century marches on, 2002 is over and 2003 is already a week old. Last year was spent trying to recover from the hangover of the uncertainties of 2001, especially September 11th. Businesses were still… Continue reading NewsLine Column: What Lies Ahead In 2003?
The BBC is supporting the launch of its new digital, youth entertainment channel, BBC3, with programming from terrestrial channels, BBC1 and BBC2.The initial launch fortnight of the new channel will see it premier episodes of primetime BBC1 soap, EastEnders, in an attempt to encourage young people to tune in. BBC2 will also promote take-up of… Continue reading BBC3 Launch To Be Supported By Main Terrestrial Channels
The Sunday Mirror has launched a new 24-page colour travel supplement called Holidays.The new supplement, which launched last Sunday, will focus on all aspects of holiday and travel and will be edited by Sunday Mirror journalist, Sarah Whitfield-King.Tina Weaver, editor of the Sunday Mirror, commented: “The launch of Holidays reflects our readers growing interest in… Continue reading Sunday Mirror Launches New Travel Supplement
Cinema admissions during November totalled 16.5 million, representing a 12% year on year increase, according to the latest figures from the Cinema Advertising Association (CAA).Visits during November averaged 3.84 million per week and the box office chart was topped by two sequels; Harry Potter And The Chamber Of Secrets and the latest James Bond instalment;… Continue reading Harry Potter Works Magic On Cinema Admissions
Carlton Communications has secured Slim Fast as the sponsor of ITV1’s Wish You Were Here? and its daytime spin-off, Wish You Were Here? Today.The deal will see the Unilever brand sponsor the entire series of the travel show, which will run for six weeks on Tuesday nights at 7.30pm, before moving to a regular weekend… Continue reading Carlton And Granada Line Up New Sponsorship Deals
