The ITC and the Consumer’s Association are proposing the creation of a best practice guide aimed at improving the usability of digital TV, in an attempt to aid the planned analogue switch-off in 2010.The ITC has published research gathered from the Easy TV Event in November in which 1,300 members of the public were invited… Continue reading ITC Pushes For Increased Usability Of Digital TV
ITV’s share of the advertising market looks set to fall after advertisers decided to reduce the amount of money they intend to spend on the Network this year.A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading Advertisers Cut ITV Spend Following Drop In Ratings
ITV’s Share Of Advertising To Tumble To 51% In 2003, Say ForecastsITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network.Leading Network Predicts Small Growth In AdspendTotal advertising expenditure will increase by 1% in 2003, according to Publicis,… Continue reading On MediaTel Insight Today…
Emap’s new chief executive, Tom Moloney, has dismissed speculation that his appointment will herald a strategic shake-up at the magazine and radio group.Moloney, who takes up his new position at the end of the month (see Emap Appoints Moloney As New Chief Executive), insisted that his appointment represents the endorsement of the media group’s current… Continue reading Moloney Rules Out Strategic Shake-Up
Sales of DAB digital radios increased by 165% in 2002 and look set to more than double in 2003, according to the Digital Radio Development Bureau (DRDB).Around 75,000 DAB products went on sale in the run up to Christmas and a study carried out by the DRDB shows that almost all of them were sold,… Continue reading Sales Of DAB Digital Radios Boom In 2002
The ASA has banned a series of ads for air guns that featured in the Daily Sport on the grounds that they glamorised the use of offensive weapons.The ads, which offered readers the opportunity to call a premium line phone number to receive a selection of guns, described them as “double barrel shotguns” and “rapid… Continue reading ASA Raps Daily Sport For Irresponsible Gun Ads
The media sector’s New Year hangover continued into Tuesday’s trading as stocks took another battering after weakness in the financial sector pushed the FTSE 100 below the key 4,000 level.On the corporate news-front, market research company Taylor Nelson Sofres was seen in focus after the group said that margin improvement was set to be below… Continue reading Sharewatch
The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever.The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward to… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever
Granada has secured Coca Cola as the sponsor of the second series of Ant & Dec’s Saturday Night Takeaway, which begins on ITV1 this weekend.The deal, believed to be worth around £500,000, includes broadcast sponsorship of the prime-time show, as well as branding on the www.itv.com/takeaway website and a licensing agreement.Coca Cola has designed a… Continue reading Granada Partners Coca Cola With Saturday Night Takeaway
Radio has long been regarded as the grandfather of British broadcasting. However, the ageing stereotype of radio listeners planting themselves in front of the wireless for an evening’s entertainment could be numbered, with new analysis of RAJAR data from the RAB showing that more and more people are turning to digital TV, the internet and… Continue reading Feature: Radio Makes Waves With New Technology
