A viewablity standard does little to improve the odds of a client’s ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.

ISBA’s Bob Wootton was dismayed Facebook re-allowed decapitation videos – why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?

Media Playground, one of the calender highlights of the media industry, has become a partner event with the inaugural Advertising Week Europe, as it makes its UK début.

Simon Andrews, founder of the full service mobile agency addictive!, on all things mobile – app development, web apps, Facebook, QR codes and 4G…

An analysis of developments in digital radio in the UK, including the latest RAJAR Q3 2009 figures.

Peter Bowman, general manager of UKOM, explains the move from JICIMS to UKOM and what happens next in the journey towards a planning currency for online…I believe we’re on the way to providing what the online industry declared that it wanted at a milestone summit last Autumn – an industry accepted planning system for online… Continue reading Towards a planning currency for online – JICIMS becomes UKOM

At yesterday’s IPA morning seminar, TouchPoints: Vision Vs Practice, presentations were given on how the current system is being used by the industry and where the initiative will be in the future.Industry luminaries from media agencies, media owners and advertisers spoke of how they are using the current system to aid their media processes in-house.… Continue reading TouchPoints: Vision Vs Practice

The BBC’s delayed Supervolcano docu-drama drew more than 7 million viewers last night, according to overnight ratings, as the Corporation’s £2.8 million disaster epic finally screened after being rescheduled following the Asian tsunami disaster.The drama, billed as a “true story that hasn’t happened yet” was originally intended as the jewel in the crown of the… Continue reading Supervolcano Scores In Ratings But Fails To Top ITV

The advent of PVR technology will not adversely affect advertisers’ ability to promote their brands through television, according to Sky’s Dawn Airey, who made attempts to allay fears over the use of its Sky+ system at this week’s ISBA annual conference.Addressing delegates at the conference, Airey, managing director of Sky networks, recognised that some of… Continue reading Sky Claims Advertisers Have Nothing To Fear From PVRs

Addressing the Incorporated Society of British Advertisers (ISBA) conference today BBC chairman, Michael Grade, pledged that the BBC would be a good neighbour to its commercial rivals in the wake of Culture Secretary Tessa Jowell’s green paper on the Corporation’s future last week.In a good humoured speech to delegates, Grade stated that, while he agreed… Continue reading Grade Promises Neighbourly Relations With Rivals