In spite of economic uncertainty, Outsmart, the trade body for the OOH industry, has reported growth within the industry for Q3.
ARCHIVE ▸ Ellie Hammonds
The deal is expected to finalise today by close of business, creating the largest media holding group in the world.
Several industry experts joined The Media Leader Studios to discuss the good, the bad and the ugly of the future of AI.
Themes ranged from sustainability, to data and AI.
GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.
Last month The Media Leader was joined by an expert panel for an online webinar discussing what trust looks like in media and why it matters.
Rise’s awards returned this year and despite receiving a hefty 400 nominations from around the world, the winners have been unveiled.
At the Future of Media London 2025 the winners of this year’s awards dropped by at The Media Leader Studios to discuss their careers and what lead them to this point.
Brands that invest in OOH benefit from short-term sales and long-term business results, says Rapport
Rapport’s latest report Standing on the Shoulders of Giants reveals the power of investing in OOH, with brands who invest more than 15% of their budgets seeing uplift in sales value, profit and market share.
Electric Glue and Bethany England came together to underline the moment women’s sport and women’s football in particular is having, and why brands looking to invest not only reap real opportunities but also help shape the future of the game.