Each of the holding companies entered Q4 with diverse pressures, however the collective picture is one of transition, the promise of AI-driven reinvention, slowing client budgets, integration costs and structural challenges.
ARCHIVE ▸ Ellie Hammonds
Welcome to the Brief, The Media Leader’s round-up of media news.
This will see category-based deals such as sports and travel available to activate through a choice of 30+ DSP partners.
Netflix, Disney+ and Prime Video will be subject to the same Ofcom scrutiny as traditional broadcasters such as the BBC and ITV.
Media Mind is back and has kicked off the first event of the year with a breakfast briefing highlighting key dates and introducing partners of the quiz.
Welcome to the Brief, The Media Leader’s round-up of media news.
Advertisers from across the automotive, financial services, lifestyle and travel sectors have been drawn to the platform keen to capitalise on the championship.
Outsmart, the trade body for the OOH advertising industry has announced that OOH revenue for year-end 2025 saw growth of 2.6% year-on-year with total revenues of £1.4bn.
Welcome to the Brief, The Media Leader’s round-up of media news.
Analysis: Perplexity has confirmed it doesn’t have plans to revisit ads anytime soon after being among the first to trial the model, but what’s behind this U-turn? Are ads within AI models unavoidable?