With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
ARCHIVE ▸ Ellie Hammonds
The Media Leader meets the quarter-finalists of the Media Mind tournament. First up: Walk-In Media.
Over 150 people gathered for an afternoon of padel and community to raise funds at the event organised by Mail Metro Media.
The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
The decision by a US district judge has sparked debate around whether enforced remedies will go far enough in tackling Google’s search monopoly and the implications for the wider digital ad ecosystem.
The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.
FAST channels will debut on Roku’s platforms in October.
The first half of the year fell 0.2% while Q2 saw a decline of 1.2%.
The media owner has donated £100k of DOOH space for the Designs4Change competition.
Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.