giffgaff, MG OMD and Ecologi’s “Up to Good Fund” is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.

A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.

Global’s Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.

AudioXi Moment offers advertisers access to highly targeted audio and in-app inventory based on in the moment insights so listeners can be reached based on mood, mindset and behaviour.

Consumers are now using WhatsApp to communicate with brands and to purchase products. Meta promotes the channel as an opportunity for brands to meet customers where they are.

Transport for London (TfL) has launched its new campaign “Act Like a Friend” primarily through cinema due to its ability to engage viewers emotionally.

The Media Leader introduces the quarter-finalists of the return of Media Mind.

The decision offers confirmation of Google’s market power and enables the UK Competition and Markets Authority (CMA) to consider and implement proportionate intervention measures to ensure fair competition and treatment of businesses who rely on Google.

Leaders from Publicis, IPG, Starcom and Spark Foundry highlighted at the Vistar Media Connects event several barriers that have prevented faster adoption of programmatic within the industry.

With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is TV.