Welcome to the Brief, The Media Leader’s round-up of media news.

This year will be centred around optimism and growth, with the media giant arguing the “renaissance” of brand building will bring opportunities in OOH.

For Audio in Focus week, Bauer Media Advertising MD Simon Kilby discusses why the growing consensus on trusted environments may create ample opportunities for audio.

Analysis: The opt-out model marks a significant step forward, however, scratching beneath the surface there are concerns the scheme doesn’t go far enough.

Welcome to the Brief, The Media Leader’s round-up of media news.

From dynamic creative optimisation to content diversification and AI, the year ahead  in audio looks set to be a memorable one. 

Welcome to the Brief, The Media Leader’s round-up of media news.

Chief commercial officer of Channel 4, Rak Patel discussed the roll out of Channel 4’s, ITV’s and Sky’s joint ad marketplace.

Founder of the7stars, Jenny Biggam gives a holistic overview of the agency landscape and how they need to evolve in 2026.

Welcome to the Brief, The Media Leader’s round-up of media news.