Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.
ARCHIVE ▸ Jack Benjamin
The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined
The move comes as Brits return to cinemas in a changed film industry in the aftermath of pandemic restrictions.
Streaming choice has exploded, but in opposition to many market expectations, consumers are planning to either increase or make no change to their current streaming service subscriptions
Pinterest becomes the first major digital platform to clearly define guidelines against climate change misinformation across content and advertisements.
The Media Leader asked our list of media experts what the future of Channel 4 might look like.
“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”
With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.
Ocean Outdoor and Clear Channel have donated outdoor media space to support a new ad campaign that aims to promote male suicide awareness.
‘ViperBot’ is a global advertising fraud scheme attempting to steal over £6m in spend across connected TV and mobile video.