Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.

Japan’s audience measurement body for TV has launched a collaborative platform which measures broadcaster online viewing data at census level, underpinning trading of online inventory across all major commercial broadcasters.

NBCUniversal and Sky, both now owned by Comcast, are unifying their advanced advertising capabilities under the AdSmart brand in what is the first joint advertising initiative since Comcast acquired Sky.

Future of Brands Sydney provoked a frank debate about whether the agency model is broken. The best agencies may be clean but are still impacted by the transparency sins of others.

The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.

Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media – so it has updated them with state-of-the-art tech.

Senior marketers and analysts working in the TV sector have outlined some of the structural faults that are currently undermining marketing effectiveness and subsequently threatening the strength of brands.

Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.

Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.

Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.