A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.

From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.

The hockey league is migrating its NHL.TV service to Dazn’s global streaming platform to show live and on-demand content outside North America and the Nordics.

The streaming platform specialist will run production and operations for the LBATV streaming service offered by Italy’s top basketball league. It is also providing strategic consultancy and tech provision for the next two divisions.

The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with “premium streamers”.

The move will expand the addressable market for the free-to-air service.

The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.

The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.

ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.

As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.