Australia’s national governing body for cricket is using its new direct-to-consumer service to stream live and VOD content to global markets, especially those where it has no broadcast deals. The service uses a swathe of Eluvio technology, starting with its Content Fabric.

ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.

When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.

Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.

The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.

There is a trend to streamline the TV operator user interface in the face of vast content choices, with more personalisation backed by a better understanding of viewers and content.

Device detection specialist 51 Degrees conducted a one-week study of 11m OpenRTB ad impressions and found a notable mislabelling problem. It says buyers are overpaying for their CTV as a result.

SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.

Synamedia’s Guy Southam is in Cannes to argue that while addressable TV unlocks the door to new TV revenues, it is ‘platformisation’ and greater automation that will push the door open.

Freeview New Zealand will launch a DVB-I based TV service in Q3, enabling broadcaster streaming to devices without a dedicated app.