Market analyst Ian Whittaker has been listing the risks and opportunities for media owners across the next five years. He views small business advertising as a key growth opportunity.

ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.

The measurement company expects the upgraded methodology to underpin currency measurement for the 2026/2027 TV season.

Starting January 2028, Fifty5Blue will be the audience measurement services provider for the Irish television and video market.

Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.

The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.

The broadcaster will harness talent to generate interest in every team, is launching a tournament companion app, and will use recommendations to keep light ITVX viewers on the platform.

Stagwell Curate takes care of inventory curation and deals. It should improve programmatic auction win rates for advertisers buying CTV.

Out-of-market YouTube creators have the chance to dub their videos into more languages. This could mean extra competition for existing content owners.

A study from Gracenote found that this age group rates chatbot services as superior to streaming and cable user interfaces and programme guides when seeking TV and movies.