Sky is to make its full satellite TV package available without the dish, with a broadband-only streaming equivalent for set for a 2018 launch.
ARCHIVE ▸ John Moulding
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Netflix is repositioning itself as a premium channel play say analysts, while Amazon wants to be a platform content operation.
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
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