Recent months have seen increased consolidation with the media market as the increasing trend towards globalisation leads to one independent after another being snapped up by the ‘big boys’ of the industry. The name in the frame for the past month has been Tempus, which seemed likely to be bought by French advertising agency Havas… Continue reading Insight Analysis: The Media Agency Landscape, Consolidation And Globalisation

Following speculation yesterday that WPP is poised to make a counter-bid for media buying agency Tempus, less than a month after Havas made their offer (see Tempus Shares Soar On Havas Takeover Reports), analysts at ABN AMRO forecast that increased interest in buying into media buying may indicate a pattern for future media consolidation. Should… Continue reading WPP Bid Could Prompt Further Consolidation

New research by Ovum suggests that in the wireless communications market, companies which charge for content will be the long-term winners. Spending on content which is then offered free to users will be unsustainable in the long term and will rely on revenues from transactions, marketing and – neither of which are are likely to… Continue reading Winners In Wireless Will Charge For Content

Speculation is rife that Sir Martin Sorrell, chief executive of WPP, is poised to make a counter bid for the Tempus media buying agency just a month after reports that French group Havas Advertising was to take over the agency (see Tempus Shares Soar On Havas Takeover Reports). The Havas bid of 514p-a-share values Tempus… Continue reading WPP Poised To Make Counter Bid For Tempus

Once again Myers Reports has downgraded its media expenditure forecasts (see Forecasts) and now sees no indication of a Q4 upturn. The new numbers, described by chief economist Jack Myers as ‘ugly’, forecast that growth in 2001 will fall 4% in year on year comparisons and the picture is particularly bad for TV where comparisons… Continue reading ‘Ugly’ Numbers Prompt Bearish Outlook For US

Recent press reports suggest that AOL Time Warner is to cut more jobs within its America Online division in Virginia. The Wall Street Journal reports that the media giant is struggling to meet financial targets in the current advertising climate. Last month the company reported lower than anticipated revenue growth and AOL Chief Executive Gerald… Continue reading AOL Prepares To Make Further Jobs Cuts

UK Advertising revenues have increased on a yearly basis for the first quarter of this year climbing 5.5%, according to figures released by the Advertising Association. Only TV revenue fell, dropping 2.3% to £904.4m, as the effects of last year’s dot com boom became visible. In the US, the picture was far worse with all… Continue reading Insight Analysis: US vs UK, Q1 Ad Revenue Growth Comparisons By Media

New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences

Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001