Retail executives are failing to consider offline effects when they calculate their return on investment (ROI) from online investments, according to Forrester Research. A new report claims that retailers will find that investments in online technology will pay off if they take a disciplined approach to site investments and ROI analysis. “The problem today is… Continue reading Online Retailers Are Blinkered When Measuring Web ROI, Says Forrester

Italy and the UK currently lead the way in the European online advertising market, with market shares of ads placed at 19.1% and 18.9% respectively, according to data from LemonAd. Germany has more online advertisers than the UK (5,424 versus 5,231), but had fewer campaigns and actual ads during the first six months of the… Continue reading Italy And UK Lead European Online Advertising Markets

Player numbers and revenues for global wireless gaming are set to boom, according to a report to be released by market analysts Datamonitor. According to forecasts from the new report – Global Wireless Gaming – combined revenues from the US, Europe and Asia Pacific markets will grow, from an estimated $950 million in 2001 to… Continue reading Wireless Gaming Revenues And Player Numbers Set To Boom, Says Datamonitor

WPP this morning made clear its intentions regarding Tempus Group, confirming that an offer of 555p-a-share had been made (see WPP Poised To Make Counter Bid For Tempus). This values Tempus at £440 million, an increase on the 541p-a-share offer made by Havas in July (see Tempus Shares Soar On Havas Takeover Reports) which put… Continue reading Tempus Confirms WPP Offer

Global advertising and communications group, WPP, has this morning posted interim financials in line with expectations, at the same time confirming a 555p per share offer for UK-based media and communications group Tempus (see Tempus Confirms WPP Offer). Pre-tax profit at WPP rose by 80% to £247.6 million, whilst revenues rose by 65% to £1.997… Continue reading WPP Posts Strong Interims

According to the latest figures from Jupiter, over 33 million people in the UK used the internet between April and June of this year. The home PC remained the most popular means of access but it was games consoles and set top boxes which have seen the greatest increase in usage. WAP phones are not… Continue reading 60% Of UK Now Online

US newspaper advertising revenues for the second quarter of 2001 totalled $11.1 billion, a decline of 8.4% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This compares US newspaper’s highest Q2 growth ever last year of 6.8%. Retail advertising showed the smallest decline in the second quarter, off 2.2%… Continue reading US Newspaper Revenues Down 6.5% In First Half

Recent months have seen increased consolidation with the media market as the increasing trend towards globalisation leads to one independent after another being snapped up by the ‘big boys’ of the industry. The name in the frame for the past month has been Tempus, which seemed likely to be bought by French advertising agency Havas… Continue reading The Media Agency Landscape, Consolidation And Globalisation

Recent months have seen increased consolidation with the media market as the increasing trend towards globalisation leads to one independent after another being snapped up by the ‘big boys’ of the industry. The name in the frame for the past month has been Tempus, which seemed likely to be bought by French advertising agency Havas… Continue reading Insight Analysis: The Media Agency Landscape, Consolidation And Globalisation

Following speculation yesterday that WPP is poised to make a counter-bid for media buying agency Tempus, less than a month after Havas made their offer (see Tempus Shares Soar On Havas Takeover Reports), analysts at ABN AMRO forecast that increased interest in buying into media buying may indicate a pattern for future media consolidation. Should… Continue reading WPP Bid Could Prompt Further Consolidation