Once again Myers Reports has downgraded its media expenditure forecasts (see Forecasts) and now sees no indication of a Q4 upturn. The new numbers, described by chief economist Jack Myers as ‘ugly’, forecast that growth in 2001 will fall 4% in year on year comparisons and the picture is particularly bad for TV where comparisons… Continue reading ‘Ugly’ Numbers Prompt Bearish Outlook For US

Recent press reports suggest that AOL Time Warner is to cut more jobs within its America Online division in Virginia. The Wall Street Journal reports that the media giant is struggling to meet financial targets in the current advertising climate. Last month the company reported lower than anticipated revenue growth and AOL Chief Executive Gerald… Continue reading AOL Prepares To Make Further Jobs Cuts

UK Advertising revenues have increased on a yearly basis for the first quarter of this year climbing 5.5%, according to figures released by the Advertising Association. Only TV revenue fell, dropping 2.3% to £904.4m, as the effects of last year’s dot com boom became visible. In the US, the picture was far worse with all… Continue reading Insight Analysis: US vs UK, Q1 Ad Revenue Growth Comparisons By Media

New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences

Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001

According to a new report, eBanking Technology In Europe 2001, by Datamonitor, 75 million Europeans will be making use of internet banking by 2005. By the end of 2000 there were just 23 million customers using ebanking via their PC and this will treble by 2005 according to Datamonitor. After a cautious beginning, Datamonitor’s research… Continue reading 75 Million Europeans Will Be eBanking By 2005, Says Datamonitor

Cordiant Communications, owners of Bates Worldwide, today released interim results revealing pre-tax profits of £22.1m. Although this was an increase of 27%, growth for the period fell below analysts’ forecasts and press reports this morning predict global job losses within the group. In a statement in June, Cordiant announced that the global ad downturn would… Continue reading Cordiant Prepares To Cut More Jobs As Profits Fall Flat

CMR, the strategic advertising and marketing arm of Taylor Nelson Sofres, has released its mid-year forecasts for US ad spend in 2001. In June, figures from CMR revealed that Q1 ad spend had dropped by 5.2% on the previous year (see Forecasts) and this decline is reflected in the outlook for 2001. 2000 vs 2001… Continue reading US Ad Spend Will Drop By 2% This Year, Says CMR

The US online population is still growing according to recent figures from the TR.com Online Census. Figures for Q2 2001 show that US households online now number 70.7 million, a 3% rise on Q1 and a reversal of the decline seen in the period to March 2001. Online Growth by Access Technology  Technology  Customers  Growth… Continue reading US Online Population Continues To Grow

The latest Technographics Report by Forrester Research forecasts that the next five years will see the French online landscape change considerably as French consumers enjoy multichannel access. Currently Minitel users still outnumber all other forms of access. “Minitel has held sway in France for the last two decades – some 15 million French consumers (33%)… Continue reading French Online Landscape Will Diversify, Says Forrester