The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While

WPP’s The Media Edge (TME) and Tempus’ CIA have ended their partnership in Germany, according to a report in AdAge yesterday. The news comes as WPP is poised to takeover Tempus for £440 million. TME and CIA’s German subsidiary, Mediahaus Stroebel, have been in alliance for around seven years. The partnership is set to officially… Continue reading Media Edge And CIA End German Partnership

European free-to-air broadcaster RTL is reported to have delayed its UK stock listing for the second time. Whilst RTL stock does trade on the London Stock Exchange, it current has a float of less than 15%, the minimum required for entry to the FTSE100. Earlier in the year RTL delayed the 15% freefloat from April… Continue reading RTL Delays Full UK Stock Exchange Listing

Cable company Telewest’s interactive applications developer, SmashedAtom, is to shut its business unless a buyer can be found. The joint venture with Atomic Tangerine had a business model which relied on demand from third party broadcasters – a demand that has dwindled over recent months. Telewest says that it is now not necessary for it… Continue reading Telewest Closes Interactive Apps Developer SmashedAtom

The late start to the ad-buying period for the 2001-2002 US television season is starting to cause concern for the TV networks, according to an article in the US’ Mediaweek yesterday. The site reports that with only three weeks before the start of the season advertisers have placed formal orders for only around a third… Continue reading US TV Networks Suffer Low Pre-Season Ad Bookings

UK venture capital group Cinven has tabled a E2 billion offer for Vivendi’s business to business (B2B) magazine portfolio, the French media group revealed this morning. The management of Vivendi is supporting the offer despite ‘several’ other approaches for the business, reportedly from the likes of Reed Elsevier, Pearson, VNU and EMAP (see EMAP May… Continue reading Cinven To Acquire Vivendi Magazine Portfolio For E2bn

The late start to the ad-buying period for the 2001-2002 US television season is starting to cause concern for the TV networks, according to an article in the US’ Mediaweek yesterday. The site reports that with only three weeks before the start of the season advertisers have placed formal orders for only around a third… Continue reading US TV Networks Suffer Very Low Pre-Season Ad Bookings

Almost 70% of retailers are wrongly judging the success of their internet investments on top-line return on investment (ROI) metrics such as online sales and profits, according to research from Jupiter Media Metrix released last week. Companies that look at the non-transactional benefits of their sites ÂÂ- including online influenced sales and improved payroll productivity… Continue reading Retailers Wrongly Judge Online ROI, Says Jupiter

Two of the smaller US-based wireless carriers in the US are more successful in taking web page visitors to the secure areas of their sites – where transactions are potentially made – than the larger carriers, according to new research from Jupiter Media Metrix. Jupiter found that Sprint PCS and Nextel convert almost three times… Continue reading Small US Wireless Carriers More Effectively Attract Customers, Finds Jupiter

Channel 4 may find itself with a £100-200 million charge for the use of its broadcasting spectrum under the new communications legislation proposed by the Government, according to a report in today’s Financial Times. Other commercial broadcasters are already subject to the spectrum fee, but Channel 4 has so far been exempted due to its… Continue reading Channel 4 May Be Hit By