According to figures released by the Publishers Information Bureau this month, US magazine advertising has declined again for the month of August in terms of both volume and revenue. The troubled technology sector saw the greatest drop with revenue from this sector falling by 41% and volume by almost 50%. US Magazine Adspend Comparisons August… Continue reading US Magazine Ad Revenue Shows Further Decline

Interim results released by French broadcaster TF1 today show a deteriorating outlook for the second half of the year. The company is now expecting a 3-5% decline in advertising revenues for the whole of 2001. Given that there was a 0.2% growth at the interim stage, this implies a fall in ad revenues of between… Continue reading European Broadcasters’ Outlook Slumps As Ad Visibility Remains Poor

Merrill Lynch has this morning downgraded its advertising forecasts for ITV companies Carlton Communications and Granada, causing stock in each to fall during the morning’s trading. Carlton was down 14p at 229p by 11:00am and Granada, after an earlier fall, had regained its opening price of 113ÂÂźp by this same time. “The woeful performance in… Continue reading Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration

Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster

Interactive television retail (tRetail or t-commerce) is in trouble in the UK, according to a new report from Forrester Research. The company says that return on investment (ROI) is currently a distant possibility and that dozens of retailers are chasing tiny revenues. Rather than struggle on, retailers must reassess their opportunities now – the majority… Continue reading UK TV Retail Is Struggling According To Forrester

Recent declines in the share price of Carlton Communications (see Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration) have caused it to fall out of FTSE100, the top 100 companies listed on the London Stock Exchange. At 1:30pm today Carlton’s shares stood at 235p, given the company a market capitalisation of £1.6 billion. The… Continue reading Carlton Falls From FTSE100 List

Merrill Lynch has this morning downgraded its advertising forecasts for ITV companies Carlton Communications and Granada, causing stock in each to fall during the morning’s trading. Carlton was down 14p at 229p by 11:00am and Granada, after an earlier fall, had regained its opening price of 113Âźp by this same time. “The woeful performance in… Continue reading Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration

Publishing group PCM, owner of four of the five main Dutch national newspapers, is to close down the majority of the online activities of these newspapers, according to a report on Europemedia. The article claims that PCM views the web portals as marketing activities that do not yield sufficient revenue. This move mirrors the actions… Continue reading Dutch Newspaper Publisher Culls Online Versions

Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster

Pan-European free to air broadcaster, RTL Group, is postponing the announcement of its interim financial results from this Friday until 19 September due to the disaster which struck the US on Tuesday this week. Friday has been designated as a European day of mourning.