The German advertising market is now looking extremely weak, according to an analysis of ACNielsen data by ABN Amro. The broker says that its previous forecast growth of 0.7% is now too high and is instead predicting a decline of 0.2% for the full year. The worst hit sectors will be outdoor and newspapers and… Continue reading German Ad Market Is ‘Extremely Weak’

Global advertising agency Interpublic Group (IPG) on Friday revealed Q2 financial results slightly below expectations and warned that the full year figures are likely to be below analysts’ current consensus. A slowing in marketing spend knocked IPG’s revenue from US clients back by 7.3%; international revenue remained flat. Earnings per share were down 43% at… Continue reading Interpublic Group Results ‘Not Acceptable’

Pearson’s interim financial results showed a pre-tax profit of £5 million, ahead of the expected consensus loss of £10 million and slightly below the £11 million profit forecast by ABN Amro. A difficult period in terms of revenues in both its education businesses and advertising generally has caused Pearson’s stock to weaken recently. The Financial… Continue reading Pearson Results Show FT Profits Hit By Ad Downturn

European broadcaster RTL has this morning issued its second profits warning (see RTL Says 2001 Earnings Will Be Flat In Current Ad Climate), saying that trading during March has come in below expectations. Furthermore, the group says that visibility in the European television sector has deteriorated further. RTL says that given the lack of visibility,… Continue reading RTL Issues Second Profits Warning And Offers No Visibility

Press reports at the weekend suggest that United Business Media (UBM) is to cut around 400 staff from its workforce. It is expected that the majority of the losses will come from the CMP business publishing division in the US. CMP has suffered heavily at the hands of the deterioration of hi-tech advertising spend, which… Continue reading UBM To Axe 400 Jobs, Say Reports

Cordiant, the global marketing communications group, has acquired 100% of Presentation Communications International (PCI), a European live communications specialist. Based in London with over 60 employees, PCI designs and produces live events, exhibitions, videos and brand environments for clients which include Microsoft, Toyota, B&Q, BT, Marks & Spencer and Ford. The acquisition further enhances Cordiant’s… Continue reading Cordiant Acquires European Live Communications Specialist

Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% at £80.9 million for the six months to 1 July 2001, but nevertheless ahead of expectations. Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues.… Continue reading Profits Down At Trinity, But Above Expectations

According to Forrester, only the large media companies will be able to cope with the demands of European net users and provide multi-platform, multi-language content to local markets. “To thrive with international Web properties, multicountry localizers must wield their most effective lever — economies of scale from Pan-European online offerings — to consolidate assets and… Continue reading Large Portals And Multichannel Media Firms Will Successfully Meet Europe’s Localisation Challenge, Says Forrester

New research from Allegra Strategies forecasts that new media advertising formats are set to become a key part of advertising campaigns over the next few years. Online advertising, email and wireless marketing may offer a number of major benefits over traditional advertising media in terms of measurability, interactivity and improved targeting. Currently, uptake of such… Continue reading New Media Advertising Will Account For 6.7% Of Total UK Ad Rev By 2005, Says Allegra

The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2