—> New research from the Advertising Association suggests that business to business magazines will suffer due to the forthcoming slump in ad spending. Despite a predicted rise in advertising revenue for b2b magazines of 48m (to £1.38 billion) this represents a decline in growth year on year, 3.5% for 2000-2001 compared to 5.3% in 1999-2000.… Continue reading B2B Magazines Suffer As Adspend Falls
ARCHIVE ▸ The Media Leader Staff
UK cinema admissions are predicted to reach 148m during 2001, an increase of 4% year on year, according to the latest figures from the Cinema Advertising Association. Revenue for the medium is also on the increase, pushed by a more adult and female orientated film product. Admissions rose by 3% in the first quarter, compared… Continue reading Cinema Admission To Reach
According to a new report by eMarketers there will be 108 million active internet users in Europe by the end of 2001. The eEurope report predicts that the total number of users by year-end 2001 will show an increase of 54% on the 2000 total of 70 million. “The European online community reflects a moderate… Continue reading New Report Predicts 108 Million Online By The End Of The Year
Over a third of all households in the UK now have internet access, some 9 million homes, according to new research by NetValue. Those connected are also using the internet more often and for longer periods, usage in March 2001 was higher than ever before with users averaging 24 sessions over 10.5 days. The number… Continue reading UK Home Internet Access Grows
ONdigital is expected to announce a growth of 70,000 customers when it unveils its Q1 2001 subscriber figures this week. This is down on the 121,000 new customers it signed up in the first quarter last year. The slowing growth is mainly the result of churn – the number of customers leaving the ONdigital service.… Continue reading ONdigital Subs Growth Hampered By High Churn
Advertising revenues at ITV are expected to show even sharper year on year declines in the second quarter than the first, according to estimates from media buyers compiled by ABN Amro. The broker says that a 15% fall in Q2 is now on the cards – a deterioration on the 8% drop that was experienced… Continue reading ITV Ad Revenue Shows Further Decline In Q2
ONdigital is expected to announce a growth of 70,000 customers when it unveils its Q1 2001 subscriber figures next week. This is down on the 121,000 new customers it signed up in the first quarter last year. The slowing growth is mainly the result of churn – the number of customers leaving the ONdigital service.… Continue reading ONdigital Subs Growth Hampered By High Churn
A further blow was struck for those impatient for digital switchover today as research revealed that in some cases you can’t even give digital TV away. CIA MediaLab has just completed a survey into the public’s attitude to multi-channel TV, and discovered that 35% of those surveyed who do not currently watch multi-channel TV would… Continue reading Public Still Not Convinced By Digital TV, Says Survey
The much-vaunted union of old and new media, highlighted by the merger of AOL and Time Warner in January last year, appears to be paying off as the company has turned in financials ahead of Wall Street expectations, despite a downturn in the US economy and slowing ad revenue streams. AOL Time Warner yesterday said… Continue reading AOL Time Warner Looks Positive In Bleak Climate
Figures released by the Office for National Statistics show that cuts to mortgage rates helped to drive the headline rate of inflation down to a thirteen month low of 2.3% in March, compared to 2.7% in February. The underlying inflation rate remained unchanged at 1.9%. This means the underlying rate has now remained below the… Continue reading Mortgage Rate Cuts Bring Headline Inflation To Thirteen Month Low