The majority of senior media executives in the US believe that advertising expenditure will begin to recover in the third quarter of this year, according to a survey conducted by AdMedia Partners in December and released this month. Forty-seven percent of the 1,000 media and financial executives questioned believe that ad recovery will come in… Continue reading Majority Of Media Executives Expect Ad Recovery In Q3 2002
ARCHIVE ▸ The Media Leader Staff
Cinema admissions in Britain boomed in 2001, rising by more than 9% on 2000 with 155.9 million tickets sold. This represents a 30 year high for the cinema industry and comes alongside box office revenues of £645 million, up 12.6% year on year, according to the Cinema Advertising Association (CAA). This growth is perhaps in… Continue reading Insight Analysis: British Cinema – Admissions Strong, Profits Weak
In its April edition of the top 10 global ad markets, AdAge Global concludes that the order is likely to stay the same for 2002, with some shifts in market value. According to a report from FIPP, the US ad market is forecast to drop 1.6% to £133.6 billion in 2002, whilst Japan is expected… Continue reading UK Ad Market Value To Remain Flat In 2002, US To Show Slight Decline
Future Network’s Business 2.0 is close to being sold, according to a report in the New York Post yesterday. The internet business title is published in the US under licence from Future by Imagine Media and is currently a profitable business. The NYP reports that Time Inc has been confirmed as one of the suitors… Continue reading Business 2.0 Close To Sale, Says NYP
Regional newspaper publisher Newsquest has reported strong revenue growth, despite the challenges of a possible UK advertising slowdown and the impact of the foot and mouth epidemic. Parent company Gannett yesterday announced that advertising at Newsquest was benefiting from strong growth in classifieds. Recruitment has seen 25% growth and property classifieds reached double digit growth… Continue reading Newsquest Defies Difficult Environment To Produce Q1 Revenue Growth
The administrator handling ITV Digital has this morning announced that no new offer has been made to the Football League in lieu of the £89.25 million owed by ITV Digital to the League in August (see Football League Battle With ITV Digital Continues). In a statement, the administrator said “The shareholders are re-evaluating the business… Continue reading No New Offer From ITV Digital For League To Consider
Advertising markets in the UK have yet to show substantive signs of recovery and Q1 2002 has shown modest year on year falls in advertising across a number of media sectors. This is according to SMG, which operates businesses across the television, radio, press, outdoor and cinema media. Reporting its year-end financial results this morning… Continue reading Return To Traditional Media Buying Patterns Seen By SMG
SMS text messages currently account for 12% of European mobile operators’ revenues and this revenue will peak next year, according to a new report from Forrester Research. “Mobile operators are right to exploit SMS’ full potential now,” said Forrester analyst Michelle de Lussanet. “Forrester’s five-year forecast for mobile messaging shows that SMS revenue will peak… Continue reading SMS Revenues And Volumes Will Peak In 2003 And Stagnate In 2004, Says Forrester
Online advertising sales company, DoubleClick, yesterday posted a bleak outlook for the sector’s short-term future as it unveiled its first-quarter financial results. Whilst the results themselves were slightly above analysts’ expectations, the group’s outlook was more negative than had been anticipated. DoubleClick said that it generated global media revenue for the first quarter of $46.1… Continue reading DoubleClick Offers Bleak Outlook For Online Ad Market
Hollinger International, owner of the Daily Telegraph, is on the acquisition trail, according to a story in the Financial Times. The paper says that the Canadian company has a warchest of around C$1 billion and could be looking to spend it over the next twelve months. The FT cites Trinity Mirror and Regional Independent Media… Continue reading Hollinger Set For Acquisitions, Says FT