The downturn in the financial advertising market may have continued to effect revenues at the Financial Times and could in turn impact parent company Pearson’s results, due out on Monday, according to ABN Amro. The broker notes that the FT is heavily reliant on advertising and that the experiences of the Wall Street Journal recently… Continue reading Falling Ad Revenues At FT Could Feature In Pearson Results

Carlton and Granada have reached an agreement with SMG that will allow the transmission and promotion of ITV Digital and ITV Sport in Scotland. According to press reports, the two ITV giants will pay SMG an undisclosed sum to gain access to its broadcasting multiplex and for the rights to use its ‘share’ of the… Continue reading Carlton And Granada Reach ITV Digital Agreement With SMG

IPC Media has been bought by AOL Time Warner for £1.15 billion, the company confirmed late yesterday, ending weeks of speculation about the takeover (see AOL Time Warner Thought To Be Close To IPC Deal). The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture… Continue reading AOL Takes IPC Media For £1.15bn

New research from Allegra Strategies forecasts that new media advertising formats are set to become a key part of advertising campaigns over the next few years. Online advertising, email and wireless marketing may offer a number of major benefits over traditional advertising media in terms of measurability, interactivity and improved targeting. Currently, uptake of such… Continue reading New Media Advertising Will Account For 6.7% Of Total UK Ad Rev By 2005, Says Allegra

The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2

A new survey by the Pew Internet & American Life Project has revealed that the length of time spent online by different sections of the internet varies greatly. The Project asked 1,081 Internet users whether they were currently using the Internet more or less than they were six months earlier. 54% said they were using… Continue reading America Online: Latest Data From Pew

People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey

The European Commission (EC) is to take the French Government to court over the advertising restrictions it places on the re-transmission of sporting events held in other countries. A French penal law called the ‘Loi Evin’ prevents alcoholic beverages being advertised on French TV and is causing legal problems for advertisers and sports events organisers… Continue reading EC Takes French Government To Court Over Ad Ban

BSkyB has this morning turned in a very strong set of year-end financial results, beating market expectations by some margin. The satellite broadcaster said that its operating profit has increased by 88% to £160 million and that it is adding record numbers of subscribers and increasing the average revenue per user (ARPU). The number of… Continue reading Strong Results From BSkyB As Revenues Grow

At the presentation of BSkyB’s year-end financial results this morning (see Strong Results From BSkyB As Revenues Grow), the company confirmed that it has no intention of selling the new ITV Sport Channel as part of its pay-TV packages (see Granada And Carlton Bring ONdigital Under ITV Brand). This is not surprising given that ITV… Continue reading Sky Will Not Sell ITV Sport Channel To Subscribers