Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation

Global market research group, Taylor Nelson Sofres (TNS), has this morning announced the acquisition of Adscope, a provider of advertising tracking services in the US, for an undisclosed sum. TNS will run the Oregon-based business as a division of CMR, the US’ largest provider of advertising tracking services, acquired by TNS in June last year.… Continue reading Taylor Nelson Buys US Ad Tracking Service

Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation

European interactive television (iTV) penetration is to reach 44% of households by 2007, up from just 11% currently, according to a new report from Forrester Research. Forrester says that four countries will drive iTV growth, with the UK taking 45% of Europe’s iTV penetration, whilst France, Spain, and Italy will share 44%. The rest of… Continue reading European Interactive TV Penetration To Hit 44% By 2007

Internet and ebusiness solutions company, Bright Station, has this morning announced that it cannot afford to maintain its current rate of expenditure and that it is to radically restructure its operations. Bright Station is attempting to gain additional funds in order to secure its financial position. At the end of March it had £7.4 million… Continue reading Bright Station Seeks Funds As Cash Runs Out

Former ITV chief executive Richard Eyre may be in line for the same position at media group EMAP, if reports in this week’s Independent On Sunday are correct. The paper cites unnamed industry sources as saying that Eyre is in line to replace Kevin Hand who is expected to step down once EMAP’s US business… Continue reading Eyre Reported To Be In Line For Top EMAP Post

AOL Time Warner and NTL are in discussions to form a distribution partnership, according to a report in today’s Financial Times. The paper says that AOL Time Warner – the world’s largest media company, with a host of on- and offline interests – may strike a deal with NTL to give its content broadband distribution… Continue reading AOL Time Warner And NTL In Talks, Says FT

Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey

The Ecommerce Times reports that dotcom layoffs in the US reached a new peak in April after two months of declining lay offs in February and March. In total, there have been 51,564 dotcom job cuts in the first four months of this year and a leading recruitment company in the US, Challenger, Gray &… Continue reading US Dotcom Layoffs Rise Again In April

According to a new survey by Which? magazine, almost 6m Britons now shop online despite concerns over security. Many consumers still worry about credit card misuse despite efforts by the government and groups such as Which? to allay consumers’ fears. Which? is to publish a list of online traders which it hopes, along with kitemarks… Continue reading Online Consumer Spending: March Round Up