Whilst many US media companies are seeing an improvement in their businesses, it is not the beginning of a true advertising recovery and merely marks a ‘crawling out of the hole dug in 2001’. This is according to an analysis of current advertising and media conditions in the States by analysts at Merrill Lynch. The… Continue reading Media Companies Begin To ‘Crawl Out Of The Hole’, Says Merrill Lynch

There has been a flurry of speculation over recent months about a knock-on effect of the US economic slowdown for the UK and the rest of Europe. Certainly media companies are starting to tighten their belts, if only as a precautionary measure. The downturn in the US is now clear and present; here in the… Continue reading Insight Analysis: Is The UK Economy About To Tumble?

Recent research by Jupiter MMXI shows that the number of Europeans visiting automotive websites on the Internet more than doubled between April 2000 and March 2001. Jupiter found that an increasing number of online Europeans are using the Internet to research the purchase of their next car, find the quickest route and traffic updates and… Continue reading Jupiter Research Reveals Increasing Success Of Automotive Websites

A new study from META Group, the World E-Commerce and Internet Market Report, predicts that Finland, Iceland and the Netherlands have the highest ecommerce potential outside of the US based on a number of ‘new economy’ indicators. The report included 47 countries and examined various criteria by which to guage the potentional of each, these… Continue reading New Index Ranks ‘Computer Savvy’ Nations

Total US magazine advertising revenue for October totalled $1,629,475,871, according to the Publishers Information Bureau (PIB) representing a 9.6% decrease on October 2000 and total advertising pages for October were 23,237, down 16.8% on last year. Year-to-date advertising revenue decreased by 3.4%, $13,349,187,089 for the period January to October 2001, and ad pages for the… Continue reading US Magazine Advertising Suffers Further Declines

Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation

Global market research group, Taylor Nelson Sofres (TNS), has this morning announced the acquisition of Adscope, a provider of advertising tracking services in the US, for an undisclosed sum. TNS will run the Oregon-based business as a division of CMR, the US’ largest provider of advertising tracking services, acquired by TNS in June last year.… Continue reading Taylor Nelson Buys US Ad Tracking Service

Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation

European interactive television (iTV) penetration is to reach 44% of households by 2007, up from just 11% currently, according to a new report from Forrester Research. Forrester says that four countries will drive iTV growth, with the UK taking 45% of Europe’s iTV penetration, whilst France, Spain, and Italy will share 44%. The rest of… Continue reading European Interactive TV Penetration To Hit 44% By 2007