WPP’s wholly-owned global branding, identity and consulting group, The Brand Union, has acquired UK-based Marketing & Communication Agency (“MCA”), an internal communications consultancy, for an undisclosed sum. MCA has offices in London, New York and Stockholm and specialises in providing multinational clients with brand-building tools, on both a corporate and employee level, through the creation… Continue reading WPP Acquires UK Communications Consultancy

—> According to the latest figures from Neilsen NetRatings, about 379 million people around the world now have Internet access from home, and 211 of those are described as ‘active’ Internet users. These figures represent a growth rate of seven million new home users in March and ‘active’ use began growing again after February’s drop.… Continue reading Global Home Net Use Latest From Nielsen NetRatings

According to a recent Oftel study of around 700 small and medium sized enterprises (SMEs), a net connection is still a desirable asset and one which many have already invested in. 92% of medium businesses and 59% of small businesses are already connected to the internet

The truth may be difficult to bear, even unthinkable. But could it be the case that an advertising-based model of the internet simply does not work? This is certainly the contention made by analysts at McKinsey Quarterly in their new report, Can Broadband Save Internet Media?. The report claims that, ‘despite brutal evidence to the… Continue reading Insight Analysis: Is An Advertising-Based Internet Really Feasible?

BSkyB plans to switch off its analogue broadcast completely, on target, during the summer of this year, the company announced this morning. Having grown its digital subscriber base to 5.4 million with a record quarter growth of 252,000 sales, Sky is in line to meet the target of 7 million digital customers by 2003. The… Continue reading BSkyB To Cease Analogue Broadcast This Summer

Publishing group Highbury House says that there has been a deterioration in newsstand sales during February – a trend which may have continued into the following months. Speaking at the company’s AGM this morning, executive chairman Ian Fletcher said that as newsstand sales can only be accurately quantified two months in arrears, it is difficult… Continue reading February Warns Of Deteriorating Newsstand Sales For Highbury House

Trinity Mirror chairman, Sir Victor Blank, this morning told the company’s AGM that advertising growth for the first three months of the year slowed, but remains in line with the outlook given by Trinity in its preliminary results (see Profits Up At Trinity Mirror As ic24 Buyer Is Sought). In April, the rate of growth… Continue reading Advertising Slows At Trinity Mirror Titles

The beginning of this month saw the release of two reports on ad expenditure from opposing ends of the market which drew unsurprisingly different conclusions with regard to predictions for growth. In the latest Myers Report, New York economist Jack Myers has revised his ad revenue estimates for the coming year claiming that the decline… Continue reading Insight Analysis: Recession? What Recession?

The advertising and public relations market place remains ‘very weak’ according to a trading statement from Chime Communications posted this morning (see Chime Sees ‘Very Weak’ Market Conditions). H1 revenues to be 10% down Recent trading is showing some signs of improvement, but against the background of a weak start to 2002 management’s current expectation… Continue reading H2 Advertising And Marketing Recovery ‘Slower Than Expected’, Says Chime

Chrysalis Group this morning said that it “would be premature to herald a return to growth for UK advertising revenue as a whole”, despite the fact that its radio division reported strong revenue growth in March and April of 24%. This compares with a 12% decline over the same period of the radio industry as… Continue reading Chrysalis Sees Improving Radio Revenues, But Assumes No Full Year Positive Growth