According to a recent Oftel study of around 700 small and medium sized enterprises (SMEs), a net connection is still a desirable asset and one which many have already invested in. 92% of medium businesses and 59% of small businesses are already connected to the internet

The truth may be difficult to bear, even unthinkable. But could it be the case that an advertising-based model of the internet simply does not work? This is certainly the contention made by analysts at McKinsey Quarterly in their new report, Can Broadband Save Internet Media?. The report claims that, ‘despite brutal evidence to the… Continue reading Insight Analysis: Is An Advertising-Based Internet Really Feasible?

BSkyB plans to switch off its analogue broadcast completely, on target, during the summer of this year, the company announced this morning. Having grown its digital subscriber base to 5.4 million with a record quarter growth of 252,000 sales, Sky is in line to meet the target of 7 million digital customers by 2003. The… Continue reading BSkyB To Cease Analogue Broadcast This Summer

Publishing group Highbury House says that there has been a deterioration in newsstand sales during February – a trend which may have continued into the following months. Speaking at the company’s AGM this morning, executive chairman Ian Fletcher said that as newsstand sales can only be accurately quantified two months in arrears, it is difficult… Continue reading February Warns Of Deteriorating Newsstand Sales For Highbury House

Trinity Mirror chairman, Sir Victor Blank, this morning told the company’s AGM that advertising growth for the first three months of the year slowed, but remains in line with the outlook given by Trinity in its preliminary results (see Profits Up At Trinity Mirror As ic24 Buyer Is Sought). In April, the rate of growth… Continue reading Advertising Slows At Trinity Mirror Titles

The beginning of this month saw the release of two reports on ad expenditure from opposing ends of the market which drew unsurprisingly different conclusions with regard to predictions for growth. In the latest Myers Report, New York economist Jack Myers has revised his ad revenue estimates for the coming year claiming that the decline… Continue reading Insight Analysis: Recession? What Recession?

The advertising and public relations market place remains ‘very weak’ according to a trading statement from Chime Communications posted this morning (see Chime Sees ‘Very Weak’ Market Conditions). H1 revenues to be 10% down Recent trading is showing some signs of improvement, but against the background of a weak start to 2002 management’s current expectation… Continue reading H2 Advertising And Marketing Recovery ‘Slower Than Expected’, Says Chime

Chrysalis Group this morning said that it “would be premature to herald a return to growth for UK advertising revenue as a whole”, despite the fact that its radio division reported strong revenue growth in March and April of 24%. This compares with a 12% decline over the same period of the radio industry as… Continue reading Chrysalis Sees Improving Radio Revenues, But Assumes No Full Year Positive Growth

According to the latest figures from NetValue, 1.5 million under 17s are now connected to the internet at home which represents a 44% increase in the last six months and the UK now has more under-17 net users than any other European country. Under 11s account for 249,000 users in the UK whilst 1,236,000 users… Continue reading One In Nine UK Teens Online At Home

The development of multimedia messaging services (MMS) is to surge during 2002 following the signing of a number of major contracts between mobile phone operators, according to a new report from Ovum. Mobile operators are keen to develop MMS after the phenomenal success of SMS, or text messaging, which now accounts for up to 10-15%… Continue reading MMS Is A Key Development For Mobile Operators, Says Ovum