Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
ARCHIVE ▸ The Media Leader Staff
UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories.
W Magazine’s Edward Enninful replaces Alexandra Shulman, who stepped down in January after 25 years in the role.
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
Chapman replaces Jen Smith who became global creative director in September.
Dom Blacklock will lead the data driven targeting strategy across the agency.
BARB, the body that measures UK TV audiences, has promoted its deputy research director, Joe Lewis, to head of insight.
OpenX has appointed Dominic Trigg as vice president, EMEA, and promoted Richard Kidd to vice president, head of business development, EMEA.
TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
February was another tough month for two of the UK’s commercial TV broadcasters with ITV and Channel 4 both suffering declines in revenue.
