ITV’s group commercial director and RadiumOne’s European MD discuss their new partnership developing Ad Sync+, which marries traditional broadcast with emerging ad tech. Includes views from launch client Iceland.
ARCHIVE ▸ The Media Leader Staff
Strategy Analytics, Posterscope and MEC share their key take-outs from this year’s event.
UK marketing budgets were revised up by the smallest amount for almost three years in Q4 2015.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. By Aliceinml.
Elworthy joined Freesat in 2013 as head of marketing and communications after a stint at The Times and BBC and replaces Paul Gilshan.
Selley is currently CEO of BT Technology, Service and Operations (BT TSO) and will replace Joe Garner, who is leaving to become CEO of Nationwide Building Society.
There may be trouble ahead – and precious little moonlight, music or romance, writes Raymond Snoddy.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Cowan will be responsible for InSkin’s global marketing and communications strategy.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.