TubeMogul’s UK commercial director Mauricio Leon shares what he thinks will be the big trends and most exciting opportunities in video advertising over the next 12 to 18 months.
ARCHIVE ▸ The Media Leader Staff
Kat Hebden, managing director of Shotglass Media and head of digital at FremantleMedia, tells Newsline which video trends we should expect to see this year, as well as some of the biggest challenges and opportunities brands face.
Kollman, who was most recently global head of insights at SABMiller, where she oversaw a team of 140, will play a key external-facing role working with Kantar’s global clients.
The move will allow the publishers to distribute content via a curated feed in five countries.
Wasserman’s Joanne Quillan will take on the newly-created role immediately.
The Independent managed to increase its online audience by 34.5% period-on-period, while MailOnline’s hit 15.64 million.
The Observer, Sunday Times and Sunday Telegraph all managed to increase their circulations over the year – the only titles in the market to do so.
Primesight’s business director James Power has been promoted to the newly-created role of head of sales.
Users will be able to watch videos shared by friends, pages they follow, live videos from around the world and recommended videos based on their interests.
A made-up story tweeted by comedian Katherine Ryan was seen by 134 million people.
