Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?

The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.

Fashion and beauty brand InStyle UK has finally scrapped its print mag and relaunched as a digital-first brand.

Brydon’s appointment comes alongside three new senior hires.

The IPA’s four-day Festival Of British Advertising launches today (Wednesday), celebrating the best of British creativity from the past 100 years.

Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.

The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.

A new YouGov report reveals that more than four in 10 consumers say they would let a digital assistant either help them with or undertake activities.

Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.

Walczak will lead a new team – including product management, global partnerships and supply – focused on developing outcome-based media solutions.