To promote the release of car racing game Forza Horizon 3, a cinema ad will stimulate the senses by jiggling seats and blowing gusts of wind, fog, sprays of water, and even scents at the audience.

As expected of the quieter summer months, August witnessed a host of revenue declines in the commercial TV market, with one exception.

Guardian News and Media’s Rhiannon Griffiths will oversee the next stage of Project Dovetail.

Content. It’s everywhere, and almost every business in adland – qualified or not – is probably having a go at creating it. But is it something best left to the specialists?

ITV’s Simon Daglish and Somethin’ Else’s Steve Ackerman look at the rise of content creation – and whether everyone should be giving it a go or if it should just be left to the experts.

Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion (£1.99 billion).

Clark replaces Dominic Proctor who is stepping down from his role as global president, but will remain with WPP to work on strategic projects.

Jane Wolfson, currently head of commercial operations, has been promoted to director of Hearst Made, the publisher’s content marketing division.

News UK’s creative content director, Tiffanie Darke, discusses new advertising solutions for publishers and their advertising clients.

Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year’s Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.