Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.
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Poole leaves his role as director of IT and business systems after 14 years at the BBC.
Creative solutions aims to improve the creative quality of programmatic ads and minimise consumers’ growing rejection of online advertising.
As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.
Cartoon: Samsung’s product recalls ends in tragedy
Patel takes over from Vicky Jacobs, who is taking time out of the agency for health reasons.
Senior figures from around the industry react to the latest IPA Bellwether report for the third quarter of 2016.
Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.
Interview: Bauer Media’s Abby Carvosso tells Newsline how the business is developing its radio strategy to help brands connect with audiences in new ways.
Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.
