Public vote Bryan Adams-shot image of Sgt. Rick Clement as Front Cover of the Year
ARCHIVE ▸ The Media Leader Staff
The BBC and ITV have beaten Sky to secure a free-to-air rights deal that will see both broadcasters become home to Six Nations Rugby from 2016 to 2021.
The surprise deal, which will cost the BBC £750m by 2020, will be phased in from 2018/19 with the BBC taking on the full costs from 2020/21.
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While April was a strong month for UK commercial TV broadcasters, just one recorded an increase in network revenue in May, with total terrestrial channels down -3.6% on the previous year.
The inaugural awards have been set up to challenge media planners from across the industry to come up with the best local media campaign in response to a brief set by a national client.
Siotis brings nine years of digital advertising experience from companies including BrightRoll, Rubicon Project, MySpace and AOL’s Advertising.com.
The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.
The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.
As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.