The latest ABC results for the July – December 2016 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
ARCHIVE ▸ The Media Leader Staff
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
Havas Media has hired Stuart Butler, Matt Dailey and Craig McCulloch into three newly-created senior roles.
Publisher Hearst was a shining star in an otherwise poorly performing market, with three of its titles managing to record both period and yearly increases in circulation during the July to December period.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
The latest Consumer ABC results for the July – Dec period show that women’s weekly magazines are continuing to feel the strain, with all circulations down year-on-year and just four up compared with the first half of the year.
No doubt helped by fodder from Brexit and the US Election, Private Eye reported record sales during the July to December period.
Although a fair number of titles recorded moderate levels of growth, or showed they were on an even keel, a large proportion also witnessed some disappointing declines in circulation between July and December 2016.
Bauer’s TV Choice remains the king of the couch potatoes’ bible with a circulation of more than 1.2 million.
Marie Claire is using its beauty business – Fabled by Marie Claire – to bring new readers to the magazine during 2017.
