Rankin Creative CEO Richard Pinder on how agency holding groups could become more attractive to private equity in a high interest rate environment.
ARCHIVE ▸ The Media Leader Staff
Ryan Kangisser, MediaSense’s director and practice lead, models, explains how agencies are increasingly responding to marketers’ more precise requests by adapting to service individual needs.
Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.
Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.
Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
It is understood that the telecoms group is seeking €2-3bn.
Host Jack Benjamin and Havas Media Group chief data and product officer Laura Kell talk about the relaunch of Converged, life after cookies, data privacy and what she thinks of the current media agency model.
The Jellyfish co-founder is investing £500K into the furniture business.
At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.
Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.
