The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
ARCHIVE ▸ The Media Leader Staff
Parnter content: The Guardian and The Media Leader’s webinar on confronting the climate emergency covered topics including how advertisers and publishers can work to reduce their carbon footprint, and how to avoid greenwashing.
Amy Williams, co-founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of ‘fast fashion’.
Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.
In brief: UKTV has appointed Tim Bertioli as director of media services, a role with responsibility for delivering the strategy of the broadcaster’s channel operations.
Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
New reports are available in the Mediatel Connected Performance App.
ITN has rebranded for the first time since 1970 as it seeks to position itself as a global player in news, factual, sport, education and branded content.
Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.
News UK has appointed new heads of creative direction for The Sun and The Times who will lead on creative advertising content.