The Future of Media, The Media Leader’s flagship conference with Adwanted Events, will host multiple insightful sessions based on seven distinct themes happening across three stages over two days.

CEO Adam Singolda spoke to Omar Oakes about the company’s launch of Generative AI tech, what an adtech CEO does at Cannes all week, and what wannabe company founders must realise before starting out.

Columnist Raymond Snoddy and Richard Reeves, MD of the Association of Online Publishers, join Jack Benamin to talk about publishers’ progress in defending their IP, the future of news, and trust in newsbrands.

In brief: Senators in France have called on the government to suspend TikTok in France if the social network does not clarify the nature of its links with the Chinese authorities

Attendees shared what they believe are the most important topics in marketing and advertising right now, as well as the key challenges facing our industry over the next few years.

Mike Follett and Karen Nelson-Field join Jack Benjamin for a discussion on the positives, pitfalls, and recent developments within the evolving attention economy.

The Media Leader team is excited to announce the launch of The Media Leader Café at Cannes Lions as we build out our international coverage at the world’s biggest media and advertising industry event.

A trio of media and advertising leaders joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.

In brief: VCCP Media has been appointed as Krispy Kreme’s media agency after a three-way competitive pitch.

The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.