A trio of media and advertising leaders joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.
ARCHIVE ▸ The Media Leader Staff
In brief: VCCP Media has been appointed as Krispy Kreme’s media agency after a three-way competitive pitch.
The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.
Bauer Media Audio has launched Eurosong Radio, a pop-up station dedicated to the upcoming Eurovision Song Contest.
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
Lee Brown, head of advertising business & platform at Spotify, speaks to Omar Oakes about how the global audio giant hopes to significantly grow its advertising revenue in response to founder Daniel Ek’s “20% challenge”.
Richard Shotton, the author of ‘The Choice Factory’ and ‘The Illusion of Choice’, discusses his new book and what marketers can learn from studying psychology.
In brief: Homebase has inked a nine-month-deal with Global’s Heart to sponsor its weekend programmes hosted by JK & Kelly Brook and Zoe Hardman.
