A recent global review of automation in the radio buying process by Egta highlighted the need for digital transformation in some markets and offered advice from those that have already tackled the issue.
ARCHIVE ▸ The Media Leader Staff
From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement.
Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.
JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.
In brief: Clear Channel has now installed 100 Living Roof bus shelters in cities across the nation, the outdoor media company has announced.
In brief: Yahoo has announced an outdoor integration with DAX, Global’s digital advertising exchange.
Simon Redlich, CEO at ABC, has been re-elected as global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term.
The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
Bauer Media Audio has made two promotions within its team working across Europe as it attempts to drive forward its growth in digital audio.
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.