In brief: WPP has acquired Goat, the international influencer marketing agency.
ARCHIVE ▸ The Media Leader Staff
In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,
Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
In brief: ITV has hired Film & TV Charity CEO Alex Pumfrey as director of strategic partnerships.
Sky & MTM’s research project, “Fuelling the development and impact of Sky Glass”, won the coveted Grand Prix at Thursday’s Mediatel Media Research Awards ceremony.
In brief: Guardian News & Media has appointed journalist-turned-commercial chief Imogen Fox as its new chief advertising officer.
In brief: ITV has agreed a partnership with StudioCanal to carry its StudioCanal Presents services on the ad-free version of streaming service ITVX.
In brief: Miroma Group has bought a majority holding in former Manchester United captain Gary Neville’s content company Buzz16.
In brief: Nighttime passersby in Manchester can get personal travel information from Ocean Outdoor digital billboards as part of a new EE campaign.
