At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.
ARCHIVE ▸ The Media Leader Staff
Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.
Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.
The News Movement’s Ramin Beheshti on whether social media’s association with misinformation is problematic for news publishers.
Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.
The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”
The News Movement’s co-founder and president Ramin Beheshti discusses the strategies and realities behind being a social-first news platform.
Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.
Some of the world’s most influential decision makers across the TV ecosystem were on stage over two days — the best bits are listed in this helpful guide.
