JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.
ARCHIVE ▸ The Media Leader Staff
In brief: Clear Channel has now installed 100 Living Roof bus shelters in cities across the nation, the outdoor media company has announced.
In brief: Yahoo has announced an outdoor integration with DAX, Global’s digital advertising exchange.
Simon Redlich, CEO at ABC, has been re-elected as global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term.
The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
Bauer Media Audio has made two promotions within its team working across Europe as it attempts to drive forward its growth in digital audio.
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
Parnter content: The Guardian and The Media Leader’s webinar on confronting the climate emergency covered topics including how advertisers and publishers can work to reduce their carbon footprint, and how to avoid greenwashing.
Amy Williams, co-founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of ‘fast fashion’.