The latest RAJAR figures, for Q1 2009, are released today, with Magic 105.4 recording the highest weekly reach in London for the ninth consecutive quarter.Johnny Vaughan’s 95.8 Capital Radio breakfast show, meanwhile, remained the Capital’s top morning listen, with a weekly reach of more than 1 million, after an impressive year on year increase of… Continue reading RAJAR Q1 2009: Round-up
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JCDecaux has revealed that UK street furniture and billboard revenues declined in the first quarter of 2009. Chief executive of JCDecaux, Jean-Charles Decaux, predicted a group-wide revenue decline of 15% for the first half of 2009, as the company posted a revenue decline of 11.9% in Q1. Across the group, the company’s street furniture revenue… Continue reading JCDecaux sees Q1 decline in UK street furniture and billboard revenues
Total US advertising expenditures declined 4.1% year on year in 2008, to $141.7, according to new data from TNS Media Intelligence. TNS found that ad spending during the fourth quarter of 2008 plunged 9.2% against the same period in 2007. Jon Swallen, SVP research at TNS Media Intelligence, said: “The ad market at 2008 year… Continue reading US ad expenditures fall 4.1% year on year
TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today. This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA. It also… Continue reading IPA Trends in Television report
Revenue in the US television industry will fall below the $20 billion mark starting this year, according to a report from BIA Advisory Services. After six years with US TV revenue hovering between $20-22 billion, BIA expects 2009 to end at an even $17 billion in revenues, a 21.2% drop from 2007’s $21.5 billion. BIA’s… Continue reading US TV ad revenue to fall below $20bn mark this year
Mobile advertising in the US will grow by 36%, rising from $169 million in 2008 to $229 million during the course of 2009, according to Magna’s new mobile advertising forecast. Although these figures represent downward revisions from Magna’s previous forecast, which was released in the middle of last year before the recession kicked-in, Magna said… Continue reading US mobile advertising to grow by 36%
Virgin Media added 7,100 new subscribers in the first quarter of 2009 but saw revenues fall below £936 million, although the company managed to convert more of that into cash that the City had expected. The cable company persuaded 47,300 households to take up its broadband service, down from the 57,100 in the run-up to… Continue reading Virgin Media gains 7,100 customers in mixed first quarter
April saw the release of the latest IPA Bellwether report, which found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in the Q4 2008. Businesses confidence was up from the all-time low of Q4, said the report, with the percentage of companies believing… Continue reading INSIGHTanalysis: Media Healthcheck – April 2009
Africa and the Middle East will lead the world in terms of the percentage of mobile broadband subscriptions through 2012, according to a new report from Pyramid Research, the telecom research arm of the Light Reading Communications Network. Although Africa and the Middle East generated 10% of global mobile revenue in 2008, the region contributed… Continue reading Africa and Middle East predicted to lead mobile broadband subscriber growth by 2012
More than one-third of high-use smartphone users respond to mobile advertisements, according to a new research study from Universal McCann. The study polled 1,800 participants online who frequently surf the web with their mobile devices. Smartphone users are defined as those that download mobile content from the web at least once a day or close… Continue reading Over one-third of smartphone users respond to mobile advertisements