Marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as is expected from the best traditional campaigns, argues a new report.

Tuesday 5 February sees the return of the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year include Big Data, NRS PADD, measuring VOD and asking if it is even worth trying to measure and monitor social media?

According to a survey of US internet users, conducted by Nielsen for the Cable & Telecommunications Association for Marketing (CTAM), people still most often talked about TV shows while in the same room, face to face or over the phone.

The Independent online has seen a good level of growth for December 2012 according to the latest data from ABC. With a 13.8% increase on the previous month, the website bagged an extra 117,590 unique daily browsers, bringing its total up to 970,899.

Commercial terrestrial television channels have seen some mixed fortunes in their network advertising revenues for the period December 2011 – 12. Channel 5 saw the biggest drop, down a substantial 14.9%, followed by Channel 4, down -7.2%.

Deloitte predicts that the television industry in 2013 will commence the roll-out the next generation of high definition TV, known as 4K, offering four times the resolution of the best high definition services currently available, amongst other key predictions.

The daily newspaper market was down -1.9% in December 2012. The ‘i’ was hit hardest, recording a -3.7% drop and losing 11,000 copies, followed by the Sun, down -3.6% (83,874 copies) and the Daily Star with a 3.5% drop (19,424 copies).

Google has announced that it will unveil further details of Google TV at this week’s Consumer Electronics Show in Las Vegas.Writing on the Google TV blog, Suveer Kothari and Mickey Kim said: “Last November, we updated Google TV to make it faster and easier to access your favorite entertainment and Google services on your TV.… Continue reading Further details of Google TV to be showcased at CES

Building on the success of its Smart TVs with Google TV, LG Electronics is expanding its 2013 Google TV line-up to seven models in five screen sizes for 2013 – including premium models featuring LG’s popular cinema screen design.The extended LG Google TV lineup, which will be officially introduced at this month’s 2013 International CES… Continue reading LG Expands Google TV Line-Up For 2013

From MediaPost Blogs.“What is a real, successful YouTube view?” asks Richard Spalding, CEO of The 7th Chamber, on MediaPost’s Online Video Insider this week.“This is a question we are asked by clients all the time,” he says, “unfortunately – like most other online measurement questions – there isn’t one standard answer that has been largely… Continue reading What’s a YouTube view really worth?