Advertising expenditure in the UK reached £17,172 billion in 2012, up 2.3% on 2011 according to figures released today in the AA and Warc Expenditure Report – figures not seen since 2007.
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In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
Following last week’s CBS event, in which the outdoor media company questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country, we have some video to share.
Commercial terrestrial television channels broadly continue to enjoy a strong performance as the year progresses, with total terrestrial revenue up 10.5% year on year – but Channel 4 sees another drop in revenues.
On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…
BBC correspondent Torin Douglas has taken voluntary redundancy from his role as the BBC’s Media Correspondent; he will be leaving at the end of May.
Ian Priest, founding partner of VCCP and international managing director of Chime, delivered his inaugural address as president of the IPA yesterday, pledging to move the advertising industry towards a new era of “commercial creativity” as he sets up a new client council to help drive change.
MediaTel is launching a brand new event at the end of this month, covering the rapidly growing online video market, which was valued at £70 million last year.
As part of Ad Week Europe, MediaTel played host to the sixth annual Media Playground. In our online video, hear from some of our panellists and delegates as they share their personal highlights.
MediaTel’s Youth, Media & Technology event, in association with Channel 4, returns for a third year this Thursday, April 4th.