Guy Holcroft, director at GFK, talked to delegates at the MRG conference about multi-tasking and how the results of a study conducted on behalf of Ofcom helped to map out how we are using the vast array of devices that are now available to us.

The MRG conference got off to a lively start last night with Kantar Media’s Richard Asquith chairing The Balloon Debate – “Which media will survive the digital age?”

The latest Mobile Executive Report, updated to include the most recent forecasts, with graphs and data tables.

The tables on this page show the latest UK advertising growth forecasts by medium from GroupM, ZenithOptimedia and Magna.

This table shows UK advertising forecasts from ZenithOptimedia, Carat, GroupM and Magna.

This table shows GroupM UK advertising growth forecasts by medium.

This table shows ZenithOptimedia’s latest UK advertising forecasts by medium, year on year % change at current prices.

June viewing was dominated by the FIFA World Cup, which kicked-off on Friday 11 with a spectacular opening ceremony showcasing the best of host nation South Africa.

New US figures from Nielsen show that while Google remained the top search engine in June, accounting for 65% of all US searches during the month, there was more significant movement among its closest competitors.

The government today published plans to scrap local-cross media ownership rules by the end of November.