In brief: NABS’ 2022 pitch training programme Fast Forward has raised £50,000 for the industry charity after crowning six rising stars overall winners.
ARCHIVE ▸ The Media Leader Staff
England footballing legend Jill Scott talks about what has changed with relationships with media and brands since the Euros win over the summer.
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.
In brief: Battersea Power Station has appointed Ocean Outdoor as its outdoor media partner.
In brief: PubMatic and Reckitt have joined the industry alliance that encourages advertisers to commit to a carbon-reduction plan in their marketing and media activities.
Chris Taylor and his ‘Under the Duvet’ co-host Harriet Rose stressed the importance of being authentic when connecting with both audiences and brands.
There are just a few days left to submit your entry for the Mediatel Media Research Awards.
In brief: Viaplay will launch its streaming service in the UK on 1 November.
Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.
